• Ssemujju Lewis E

The Best Email Marketing Software For B2B Companies

Updated: Aug 5

Salespeople use email marketing to provide value to prospects by answering open-ended questions, responding to comments and sharing content throughout the buying process – from awareness to consideration until a prospect is ready to buy.


The numbers are in favor of using email marketing. Email marketing is not dead. If done properly, you can provide value to your clients. Accenture’s State of B2B Procurement Study finds that 94% of B2B buyers conduct some degree of research online before making a business purchase, with 55% conducting online research for at least half of their purchases.



The Best Email Marketing Software For B2B Companies


1. MonkeyPesa

MonkeyPesa is an all-in-one marketing software for fast-growing companies. It provides all the marketing tools your business needs under one roof. The CRM aids businesses to get prospects, and insights, converts more leads to become customers and manages customers across several channels. At the same time, they go through the selling process. It includes tools like Email marketing, SMS marketing, Joint inbox, Social media scheduling, Webinar software and more that your business needs in day-to-day marketing.


The Best Sales And Marketing Software In Africa


MonkeyPesa possesses an email marketing service in Angola that helps you build an email list. You can use your email marketing service to manage your email list in one place. It will also allow you to create email campaigns and send them to your email list at once. Furthermore, the software will enable you to create a lead magnet incentive. You can create several lead magnets like free books, free courses, free trials. This helps to draw more people to join your email listing. Thus, email marketing opens up room for meaningful conversations with meaningful people interested in your business.



The services offered include; Sales pipeline management which helps companies to sell faster and get more prospects into the business. The invoicing and billing system allows track time, generating invoices, Pro-forma invoices, quotes, and getting much more money faster. And the real estate system helps real estate companies to acquire property, landlord management, tenant and the necessary automation.


MonkeyPesa CRM Features:

  • Team collaboration

  • Contact management

  • Pipeline management

  • Data security

  • Insights, analytics and reports

  • Human Resource and payroll

  • Inventory and stores

  • Bulk SMS and emailing

  • Sales Automation

  • Marketing Automation

Accessible Communication is a giant step into maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and even reduce business expenses.


The MonkeyPesa CRM allows you to add contacts manually or upload files. Because the goal is to have streamlined communication in the sales process, you do not have to open another platform to make calls with your clients and prospects. The dashboard enables calls. In addition, all these interactions are captured in case you need to make clarifications and references.


2. Pipedrive

The most friendly and easy-to-use sales software planned to go well with small and medium businesses. It is designed with the most trusted features to aid you in administering your business and envisage the sales pipeline and the sales activities to prioritize. Chatbots and webforms are some of the features of Pipedrive to help you monitor and manage leads. Considering the features of Pipedrive, here are some of them;

  • Monitoring communication through calls and emails

  • Scheduling meetings

  • Saving time

  • Activity reminders like open API and webhooks

  • Security reports and insights.

  • Pipedrive easily integrates with other tools, for example; salesforce, HubSpot, and Zoho.



Additionally, Pipedrive tracks and organizes sales activities hence efficiency and effectiveness.

Pipedrive offers a free trial. An essential package goes for $15 per month; an advanced package is for $29 monthly; a professional package goes for $59 monthly, while an enterprise package goes for $99 per month.

Why should you use Pipedrive?

  • It puts all your contacts, emails, calls, deals in a central place, making it easy to access

  • It helps teams work efficiently since it speaks to business needs

  • Gives access to customer reporting tools. There are more advantages of using Pipedrive sales software; you need to give it a try.

  • Promotes efficiency via the visual representation of the entire deal process

Pipedrive features include;

  • Monitoring communication through calls and emails

  • Scheduling meetings

  • Saving time

  • Activity reminders like open API and webhooks

  • Security reports and insights.

Pipedrive easily integrates with other tools, for example; salesforce, HubSpot and Zoho.

Additionally, Pipedrive tracks and organizes sales activities hence efficiency and effectiveness.

Pipedrive pricing: the software has a free trial. There is a provision for a monthly or annual subscription depending on what you want for your business. An essential package goes for $15 per month; the advanced package is for $29 monthly, the professional package goes for $59 monthly, and an enterprise package goes for $99 per month.

Why should entrepreneurs consider Pipedrive?

  • It puts all your contacts, emails, calls, deals in a central place, making it easy to access

  • It helps your teams work efficiently since it speaks to business needs

  • Gives access to customer reporting tools. There are more advantages of using Pipedrive email marketing software; you need to give it a try.

  • Promotes efficiency via the visual representation of the entire deal process


3. Insightly

The software that is meant to complement the work of small and medium businesses was born in 2009 in San Francisco. It covers almost all manufacturing, consulting, professional services, media and advertising, nonprofit, and technology companies.


Insightly has impressive features like workflow automation, 3rd party integration, reporting and project management, marketing, sales and integrations, thus helping you follow up with your customers and strengthen relationships.



There is a free trial version, but on an annual bill, the plus plan goes for $29, the professional plan is $49, and the enterprise plan is $99.

Why should you use Insightly?

  • Good user ability and quality interface

  • Has improved products and functions

  • Caters for all needs of medium and small businesses

  • Easily integrates with other platforms and software tools

  • Has effective lead and pipeline management


4. Salesforce

The most popular and recognized all-in-one sales solution designed to do the best for all your business enterprises, currently it’s among the tools leading in CRM and the best in class.


Regarding product vision, revenue growth and marketing execution, the sales force takes the trophy, and the majority of the enterprises have praised it.


Salesforce cares for all kinds of businesses. It has an edition for small and medium enterprises and offers them products a robust set of CRM tools and resources at an amicable and bearable price. It is easy to use and has several features that small businesses can use; however, most are set for large companies and enterprises.


The prices are pretty bearable; for instance, the essential package goes for $25 a month for ten users and below, the professional package goes for $75, the enterprise package goes for $$150. In contrast, unlimited goes for $300, but a free trial version also lasts for a month.

Why should you choose salesforce over any other?

  • You are free to have all the features unless your budget limits you

  • Avails the complex sales process requirements

  • Offers products for all business sizes and has the most significant implementation partner in South Africa

  • Got a significant number of product enhancements


5. Zoho

An entrepreneur who wants to have the best sales, good customer experience, e-commerce, service, and marketing should try Zoho. With this sales software, there is effectiveness while measuring leads. Moreover, it gives some of the best client services, avails updates to their clients, and is easy to use. The customer-business relationship is prioritized; hence, it’s regarded as one of the best sales and CRM software.


Zoho has affordable features like;

In addition, it easily integrates with other applications and tools like; Evernote, MailChimp, Google Apps, Microsoft Office, and QuickBooks. Put forward to address all the challenges of small, medium and large businesses.


Referring to prices, Zoho has a free version that lasts for the first 15 days, but paid packages go for; a standard package is for $12 a month, Zoho Begin is for $7, professional goes for $20 a month, enterprise goes for $35, Zoho ultimate goes for $45 while the unlimited edition goes for $100 every month.

Why should you use Zoho?

  • Its products and functions are easy to use

  • Good for sales organizations, mainly those with complicated B2C sales cycles.

  • Refunds customers who are not satisfied with their services

6. Getresponse

GetResponse is an online marketing platform optimized for use by small businesses. It has tools that support email marketing, auto funnel, landing pages, marketing automation, webinars, autoresponders, and enterprise marketing needs. Its key email marketing features allow users to send email newsletters, campaigns, online surveys, and follow-up autoresponders.



GetResponse is designed to be an all-in-one online marketing tool that unifies email marketing and online campaign management tools for managing sales, maximizing ROI, and using online marketing effectively.

Advantages

  • Specific automation built around webinars (the only service provider I’ve found with this unique use case)

  • Amazingly in-depth data analytics, including advanced click tracking

  • Offers a fully-featured 30-day trial offer

  • Long tracker record in business (isn’t going anywhere), since 1998

  • Introduces lite-CRM features, particularly at the enterprise level

  • Extremely easy to use drag and drop email automation builder

GetResponse Prices: All plans start with an initial subscriber max of 1000. Price points are “starting at” depending on features. $15/month for Basic Plan, $49/month for Plus Plan, $99/month for Professional Plan, and $1,199/month for Enterprise Plan.

Getresponse allows email automation and offers tons of templates. In addition, Getresponse has landing pages that help keep in contact with customers and leads while nurturing them. Getresponse integrates with other applications such as; WordPress, PayPal, and WooCommerce.


Getresponse features include;

  • email marketing

  • website builder

  • marketing automation

  • webinars

  • paid ads

  • landing pages and conversions.

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