• Ssemujju Lewis E

The Best Email Automation Tools To Grow Your Business

Privacy, customization and automation have made email marketing a darling trend. Email gives a personalized connection and shows the recipient that you took time and thought about them. This makes the reader gain some glimmer of interest.


Email marketing is one of the marketing forms that entrepreneurs use to get more return on investment from marketing and sales. Research reveals that for every $1 spent on email marketing, you get $38 in return. In addition, the current statistics show that over 1.5 billion people are active email users, which could be potential customers.


Research shows that email marketing campaigns achieve an engagement rate of 22.86% compared to a 0.6% social media engagement rate. This makes email marketing one of the most important marketing strategies and forms that entrepreneurs should consider to get to the target audience.



Research backs up what most marketers already know: Customers love personalization, as provided by MailChimp.

  • 90% of consumers find personalized content very or somewhat appealing.

  • 91% of consumers are more likely to patronize businesses that provide individualized recommendations and offers.

  • A recent experiment revealed that when shoppers knew an ad was based on their activity on the site, their click-through rates increased by 11% and revenue from the product grew by 38%.

  • In 2019, 72% of customers only responded to marketing messages that targeted their interests.

  • The leading type of personalization experience that marketers use is email.


What Is Email Automation?

Email automation is a process where you send targeted email campaigns to your customers through a pre-built and self-operating system.


Benefits Of Email Automation


Saves time - Automation allows you to schedule campaigns that go out at the time you intend them to go out. Automation handles your database and aligns all the information to use at your convenience. In addition, the process frees up time for you to carry out other relevant tasks.


Prospecting - While every company starts small, the goal is to achieve scale and grow as a company and brand. But, unfortunately, circumstances are going to force you to scale. Email Automation software provides analyses, growth reports and forecasts, which can help you prospect and be proofed against any troubles in the future.


The Best Email Automation Tools To Grow Your Business


1. MonkeyPesa

MonkeyPesa is an all-in-one business automation tool. From sales marketing, marketing automation or customer support. With the devotion to help Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics, easy-to-interpret dashboard make it ideal for you.


The CRM aids businesses to get prospects, insights, converts more leads to become customers and manages with customers across several channels. At the same time, they go through the selling process.


The Best Sales And Marketing Software In Africa



MonkeyPesa possesses an email marketing service in Angola that helps you build an email list. You can use your email marketing service to manage your email list in one place. It will also allow you to create email campaigns and send them to your email list at once. Furthermore, the software will enable you to create a lead magnet incentive. You can create several lead magnets like free books, free courses, free trials. This helps to draw more people to join your email listing. Thus, email marketing opens up room for meaningful conversations with meaningful people interested in your business.



The services offered include; Sales pipeline management which helps companies to sell faster and get more prospects into the business. The invoicing and billing system allows track time, generating invoices, Pro-forma invoices, quotes, and getting much more money faster. And the real estate system helps real estate companies to acquire property, landlord management, tenant and the necessary automation.


MonkeyPesa CRM Features:

  • Team collaboration

  • Contact management

  • Pipeline management

  • Data security

  • Insights, analytics and reports

  • Human Resource and payroll

  • Inventory and stores

  • Bulk SMS and emailing

  • Sales Automation

  • Marketing Automation

Accessible Communication is a giant step into maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and even reduce business expenses.



A closed buyer is just as vital as a new lead. MonkeyPesa CRM allows you to create charges based on a prospect’s information, schedule calls for them at any point in time, take notes based on our interactions, and easily save and organize that data for future use. In a nutshell, you are moving a sales lead, or prospect from one stage of your sales funnel to the next.



The MonkeyPesa CRM allows you to add contacts manually or uploading files. Because the goal is to have streamlined communication in the sales process, you do not have to open another platform to make calls with your clients and prospects. The dashboard enables calls. In addition, all these interactions are captured in case you need to make clarifications and references.


2. Mailchimp


Mailchimp is a customer service platform that combines both sales, marketing and customer service activities under one central location. Mailchimp customer service software promotes the growth of small and upcoming business enterprises through adverts and intelligent marketing campaigns.


Mailchimp has easy tools and strengthens customer relationships with the business through full-time messaging. Mailchimp is customer-centric software. Thus, most of the attention is directed towards customers. The most valuable asset for any business is the customers. Therefore, they have to be given firsthand consideration.


Mailchimp customer service software allows users and subscribers to sell online, send marketing emails, automated messages, construct ad campaigns, send postcards, aid reporting and analytics, and create landing pages. Mailchimp prices range from $9.99 monthly, but a free trial version is available.



Features of Mailchimps include;

  • Customizable Templates,

  • Drag & Drop, form Builders,

  • Real-Time editing,

  • Responsiveness and analytics

  • Tracking and reporting

  • Contact management

  • Social media monitoring

  • Live chat

  • Automation

  • Landing pages and email design tools

Mailchimp has many features, categorized according to functions performed such as; email tracking, marketing automation, retargeting, small business CRM, social media management and social media marketing.


3. Zoho

An entrepreneur who wants to have the best sales, good customer experience, e-commerce, service, and marketing should try Zoho. With this sales software, there is effectiveness while measuring leads. Moreover, it gives some of the best client services, avails updates to their clients, and is easy to use. The customer-business relationship is prioritized; hence, it’s regarded as one of the best sales and CRM software.


Zoho has affordable features like;

In addition, it easily integrates with other applications and tools like; Evernote, MailChimp, Google Apps, Microsoft Office, and QuickBooks. Put forward to address all the challenges of small, medium and large businesses.


Referring to prices, Zoho has a free version that lasts for the first 15 days, but paid packages go for; a standard package is for $12 a month, Zoho Begin is for $7, professional goes for $20 a month, enterprise goes for $35, Zoho ultimate goes for $45 while the unlimited edition goes for $100 every month.

Why should you use Zoho?

  • Its products and functions are easy to use

  • Good for sales organizations, mainly those with complicated B2C sales cycles.

  • Refunds customers who are not satisfied with their services


4. Monday.com

This works for all business types and handles all work concepts, including; marketing campaigns, CRMs, sales pipelines, and project tracking. In addition, setting it up takes place so fast and can easily integrate with other tools, and they offer full-time customer support.



Monday.com offers a free trial for starters with unlimited boards and workflows; however, they have packages to pay for example; basic goes for $8 per seat, the standard goes for $10 per seat, pro goes for 416 per seat, and there is also an enterprise package that is billed yearly.


Embrace a new way of working with Monday.com. Monday.com is a platform built to craft, run and scale your dream workflows on a single work OS platform. The software helps you manage all your work in one central location: planning, tracking, and delivering the team’s best work. Th software allows you to set up your own visual and customizable templates.


The software allows integrations with existing tools such as; Gmail, Google Drive, Google Calendar, Outlook, Microsoft teams, Dropbox, Slack, Zoom, Excel, LinkedIn, OneDrive, Zapier, Adobe Creative Cloud and more.


Monday.com allows the automation of repetitive tasks. This helps to reduce errors made by people while focusing on what matters for the business's survival most. In addition, Monday.com allows work visualization to view data as a map, timeline, calendar and kanban.


In addition to 24/7 customer support and excellent personalized customer service, the software offers a range of self-learning tools. The tools include; a knowledge base, daily webinars and community.


Monday.com pricing details; basic costs $8 per user per month, standard costs $10 per user per month, and pro costs $16 per user per month, while the cost is availed upon enterprise request. There is also a free forever individual package that can accommodate up to 2 free users.


The features of the software include;

  • email sync

  • email tracking

  • email templates

  • activity management

  • performance tracking

  • dashboards

  • sales forecasting

  • activity tracking

  • team goals

  • data importation

  • lead capturing

  • merging duplicate data and more.

5. Sender

Sender is a free email marketing tool with features that take deliverability first hand. The software allows you to have stunning newsletters irrespective of HTML knowledge. The software allows you to create customized templates with images, videos and texts. Furthermore, you can freely personalize your newsletters for each client. This doesn't only help to draw their attention but also creates a bigger impact.


Sender has excellent analytics features which allow you to track the actions of your clients; for instance, it lets you know who opened emails or who clicked on the links.

The software also allows making up accurate client profiles depending on the subscribers’ actions. This helps you improve and find strategies for getting better offers for customers.



Sender favors eCommerce and small business marketing due to a user-friendly experience, interface and features that automate processes. This helps to boost the rate of email marketing response.


Sender features include;

  • contact management

  • autoresponders

  • abandoned cart email

  • sign up forms

  • mobile apps

  • click map

  • email scheduling

  • predesigned email templates

  • drag and drop editor

  • list segmentation

  • spam check

  • drip campaigns, and many more.

Sender pricing details; $11 is a monthly subscription with about 5000 subscribers and 60000 emails per month. Prepaid is for $36, while a large plan is availed upon request. However, a free plan allows up to 2500 subscribers and 15000 emails per month.


6. Freshsales

This software is run by Freshworks and is best meant for small, medium and large enterprise businesses. Freshsales has inbuilt tools you need to manage your business, for instance, in-built phone and email, dashboards, customizable visual reports, visual deal pipelines, intelligent workflow automation, artificial intelligence based on lead scoring. Some of the features of Freshsales include; sales sequences, integrations, territory management, deal management and many others.



Freshsales puts all your prospects/leads’ information in one central place to accelerate performance and sales by following up on conversations, demographic information attachments, tasks, and appointments. In addition, Freshworks employs AI automation to boost teamwork, enable communication, chat with leads, know your customers’ behavior and close deals.


Freshsales integrates with; Pure360, LeadsBridge, MSB, Docs, 3CX, Microsoft dynamics 365, Hubspot CRM, Mailchimp, Freshdesk and many more.


Their billing rates are; growth is for $15 per user per month, pro goes for $39 for each user per month, while enterprise goes for $69 for each user per month, but there is also a free version for trial.


To improve your revenue through marketing and sales, you need to boost your email marketing campaigns. Email marketing promotes customer service, which improves retention. This comes along with continuous support.


Freshsales, email marketing software, improves a company's revenue through context-driven sales. The email marketing software has inbuilt tools, for instance, phone and email, dashboards, customizable visual reports, visual deal pipelines, intelligent workflow automation, artificial intelligence based on lead scoring. The tools help you manage customer relationships better. In addition, the email marketing software allows customization of client engagements which eases the sales cycle and promotes the growth of the business.


Freshsales include; sales sequences, integrations, territory management, deal management, bulk emails, formula fields, mobile app, email integration, sales analytics, sales sequences, workflow automation, sales activity management, multiple sales pipeline, web forms and more.

The software gives you a complete view of customers' interactions to deliver a personalized experience. This allows you to close deals faster with a 360-degree view of your customers. In addition, the software promotes efficiency by aligning the sales process since most time-consuming activities are automated and more time is spent on selling.

Freshsales, email marketing software, reduces business costs due to automation, boosts adoption, is more straightforward to use, is easy to implement, and boosts employee morale to deliver.

Freshsales gathers all the essential customer information and details under a single depository to make it accessible. In addition, Freshsales email marketing software uses AI automation to boost teamwork, enable communication, chat with leads, understand customers’ behavior and close deals.



7. SendPulse

SendPulse is multi-channel marketing software with popular email marketing features. The software has professionally designed and customized email templates. The templates are designed using a drag and drop editor.


The software allows the automatic sending of customized emails to each client. The software has a feature that helps you identify valuable subscribers. Additionally, the software helps to clearly analyze open and click rates for each client's read and unread emails.



SendPulse allows you to set replaceable text fields that can personalize emails by name, gender, age, date of birth and the job one does.


SendPulse features include;

  • CRM

  • chatbots

  • segmentation

  • turning prospects into paying customers

  • subscription forms

  • landing pages

  • web push notifications

  • SMS

  • Emails

  • drag and drop editor

  • email templates

  • landing page builder

  • email campaign reports and analytics

  • A/B testing and more.

SendPulse pricing details; Standard goes for 6.40 per month; Pro goes for $7.68 per month, while Enterprise goes for $10.75 per month.




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