• Apophia

The Best CRM Software In Ethiopia

Updated: Mar 16

Customer Relationship Management Software is essential for enterprises and entrepreneurs planning to set up businesses that require them to manage customer relationships.


Customer Relationship Management software was developed to cater to the relationship needs of small, medium and large enterprises. This gives businesses a chance to grow their sales, drive growth and offer excellent customer services. As small businesses grow, they tend to accumulate vast numbers of customers. As numbers increase, it becomes too hard to manage several customers manually using spreadsheets. This requires a business to find software tools that can automate some manual work and avoid repetitive tasks. This improves timely delivery and also increases productivity.


Customer relationship management software helps to arrange and organize database contacts for your business and your clients. CRM does multichannel engagements and gains valuable insights into customer data to give personalized experiences for customers. In addition, CRM allows generating reports to support the work of sales and marketing sales.


With the passion of helping your business grow and expand in Ethiopia and beyond, in this guide, we have identified the best CRM software tools that can help you automate repetitive tasks while monitoring your competitors’ social media feeds in order to improve and keep on top of the game.


1. Monkeypesa

MonkeyPesa CRM is an all-in-one business automation tool. From sales marketing, automation or customer support. With the devotion to help Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics, easy-to-interpret dashboard make it ideal for you.


The CRM aids businesses to get prospects, insights, converts more leads to become customers and manages with customers across several channels. At the same time, they go through the selling process.


The Best Sales And Marketing Software In Africa



The services offered include; Sales pipeline management which helps companies to sell faster and get more prospects into the business. The invoicing and billing system allows track time, generating invoices, Pro-forma invoices, quotes, and getting much more money faster. And the real estate system helps real estate companies to acquire property, landlord management, tenant and the necessary automation.


MonkeyPesa CRM Features:

  • Team collaboration

  • Contact management

  • Pipeline management

  • Data security

  • Insights, analytics and reports

  • Human Resource and payroll

  • Inventory and stores

  • Bulk SMS and emailing

  • Sales Automation

  • Marketing Automation

Accessible Communication is a giant step into maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and even reduce business expenses.



A closed buyer is just as vital as a new lead. MonkeyPesa CRM allows you to create changes based on a prospect’s information, schedule calls for them at any point in time, take notes based on our interactions, and easily save and organize that data for future use. In a nutshell, you are moving a sales lead, or prospect from one stage of your sales funnel to the next.



The MonkeyPesa CRM allows you to add contacts manually or upload files. Because the goal is to have streamlined communication in the sales process, you do not have to open another platform to make calls with your clients and prospects. The dashboard enables calls. In addition, all these interactions are captured in case you need to make clarifications and references.



Social Media is a very relevant tool of sales and marketing today. Every passing day, there is a new social media channel your clients and prospects sign up for. MonkeyPesa provides a centralized location for all your social media interactions — tweets, posts, reels, videos, comments, replies, Direct Messages.


2. Redtail CRM

This is a web-based financial CRM tool with the biggest market, attributed to good user experience. Redtail was founded in 2003, but it has secured the market with several financial technology companies. This is accredited to an interface that is friendly to use, combined with very many other platforms and a short learning curve.


Redtail has lead management, contact management, customizable reporting, integrations, workflow automation and the two most essential others that is seminar management and Redtail university as some of its features and most notably is Redtail can combine with many other financial tools like Moneyguide Pro, Riskalyze, LaserApp, and Morningstar.



With Redtail, you can have it on your portable mobile device, making it easy for any user to buy Redtaill speak as a complaint communication platform combined with the CRM platform.


Redtail charges depend on each database compared to other CRM software tools, which charge per user per month. A single database consists of 15 users, and it is charged $99; this is favorable for medium and small businesses.


Why should you use Redtail CRM?
  • It’s good for employees who are into finance management

  • Offers good customers support

  • It has an easy and simple to use interface

  • Has an understandable pricing model

However, integrations with external tools is basic, no calendar scheduling and the mobile app is more robust.


Redtail pricing; Redtail CRM charges user per database as compared to per user. The software has an easy pricing plan which costs $99 per month per data base for team that goes up to 15 people. However, the number of people using the database can be adjusted anytime depending on the company’s sales growth rate.


Redtail CRM features include;
  • calendar view

  • contact list

  • report

  • workflow

  • opportunities tracker

  • integrations

  • notes

  • seminars and more.

3. Bitrix24

Bitrix24 is an on-cloud and on-premise CRM software system with over 18 different languages enabled. Bitrix24 manages its timeline and pipeline activities and is perfect for small, medium and large businesses.


Companies prefer to use this CRM system due to the many advantages, including unlimited leads, contacts, quotes, invoices, appointment scheduling, and deals. In addition, the cloud-based sales management software offers complimentary sales, promotion, and customer management tools from being a lead to closing a deal. Its best productivity lies in lead management, sales performance and tracking and pipeline management.



To easily manage your business and financial deals, Bitrix24 has several features: Invoices, Telemarketing, Sales automation, free documentary management, Inbound and outbound calls, Automated email marketing, Reservation communication history and many others.


About Prices of Bitrix24;

There is a free version for the first 12 users, Start + is for $19 a month, CRM+ is for $55 a month, Project +is for $55 a month, Standard goes for $79 a month, and Professional goes for $159 a month.


Features of Bixtrix24 include;

  • instant messages

  • calendar sharing

  • CRM

  • daily planner

  • company structure

  • bulk email

  • sales funnel

  • user profiles

  • time management

  • tasks

  • workflow

  • task reporting

  • email notifications and more.


Bixtrix24 pricing; For the first 12 users, Bitrix24 offers a free version; however, it also has packages that you can purchase, such as; start+ is for $19 a month, CRM+ is for $55 a month, project+ is for $55 a month. In addition, the business plan has two special packages; a standard plan which goes for $79 a month, and a professional plan which goes for $159 a month.


4. Zoho Desk

Zoho Desk is a customer service software commonly known as “the gold standard for great customer relationships.” The software helps businesses get prospects, follow up with customers, generate more sales, increase profits and earn more revenue. This is a soul aim for the majorly of the businesses.


Currently, Zoho serves over 250000 countries in more than 180 countries and is trusted by some of the biggest brands around the globe. Zoho customer service software collects information regarding sales, marketing, and customer service activities and centralizes it in one place, which helps to align business activities. Furthermore, the software captures and records critical customer information, which may be helpful while doing a follow-up or any other engagement reasons.



Zoho customer service software can be personalized to meet the demands of every business irrespective of the nature and the size of the company. Both startups and large businesses use Zoho CRM. The software caters to all modern industries, including; real estate, healthcare, insurance, media, legal, restaurants, banking, travel, tax, freelancers, profit and non-profit making companies.


Zoho service software features include;
  • lead management

  • deal management

  • contact management,

  • workflow automation, and more.

The software integrates with other applications and tools like; Evernote, MailChimp, Google Apps, Microsoft Office and QuickBooks.

Zoho service software pricing: Zoho has a free version that lasts for the first 15 days, but paid packages go for; a standard package is for $12 a month, Zoho Begin is for $7, professional goes for $20 a month, enterprise goes for $35, Zoho ultimate goes for $45 while the unlimited edition goes for $100 every month.


Benefits of Zoho customer service software:
  • Its products and functions are easy to use

  • Suitable for sales organizations, primarily those with the complicated B2C sales cycle.

  • Refunds customers who are not satisfied with their services




5. Hubspot

This is one of the best CRM software tools that serve all businesses ranging from startups to large business ventures. In addition, Hubspot offers free tools for teams and best manages customers’ contacts well.


Hubspot CRM enables you to do many valuable things with your contact base, such as keeping all contact information (including internal notes) in a centralized place and automating different reminders.


Hubspot CRM is software built for marketing and sales companies that want to use proven techniques for ushering in new clients and customers, especially businesses that generate customers via online marketing and sales.


In your quest to identify a CRM perfect for your business, chances are high you have come across HubSpot free CRM. You can store up to a million contacts in your HubSpot database with the free CRM. Furthermore, an unlimited number of your team can access your database, Integration with Gmail and Outlook, Email and Meeting Scheduling, Capture, Store, and track sales leads.


Hubspot’s CRM is a tool that teams find friendly to use, and more so, it automates tasks the number of administrative tasks to concentrate on. In addition, Hubspot gives access to the visibility into the sales pipeline in real-time through the visual dashboard.


Hubspot CRM allows you to access sales performance reports and individual performance in real-time. This allows business managers to review and identify potholes so that teams can lay strategies for achieving success where it has failed.

Hubspot has solutions for small, medium and big businesses. However, Hubspot works better for everyday business transactions since it is easy to use, captures customers, manages data, records calls and meetings, manages sales pipelines and also aids sales reps to monitor contacts with customers and deals. In addition, Hubspot aids managers to get an insight into the sales activities, marketing tools and activities.



Small businesses and startups commonly use Hubspot and medium companies but also serve large enterprises. Hubspot provides a free trial version that supports small businesses and startups through their growth stages. Packages that can be accessed at a cost include; a starter package for $45 a month, a professional package for $450 a month, and a package for big enterprises goes for $1200 per month.

Hubspot is one of the CRM software commonly used by businesses in Rwanda. It has unique benefits it delivers to its users, such as; being easy to use, a free forever trial version, and cheap packages.


Hubspot features include;

  • Free CRM software

  • Free versions of sales Hub

  • Combination of Gmail

  • Outlook calendars, and Email

  • Deal stages

  • Pipeline and opportunity tracking

  • Website chats and bots

  • Email tracking

  • Reporting and tracking meetings


14 views0 comments

Recent Posts

See All
WEB POST NEW 2 (2).jpg

Looking for an all in one solution for sales, marketing and customer support?

Discover how the MonkeyPesa  can be of help to growing your business