• Apophia

The Best CRM Software For The Manufacturing Industry

Updated: Apr 1

CRM software are tools that businesses, companies and organizations can use to build a repository of potential and current client details. The details may include; addresses, phone numbers, demography, pinpoints, number of purchase orders made, etc.


Sales agents use customer details to comprehend customers better, identify opportunities, and close sales deals more efficiently.

CRM is an excellent tool that aids manufacturers build stronger customer relationships while making accurate sales and business forecasts that enable you to plan better. Good planning together with timely execution helps to create a firm foundation for your business.


Manufacturing companies should use CRM due to the associated benefits. These benefits include;

  • Reasonable close rates and improved sales performance

  • Improved client satisfaction and loyalty

  • Good demand forecasting

  • Greater supply chain visibility

  • Product quality improvements

CRM tools don't only help businesses accurately manage their relationships with customers but also create better customer experiences. Therefore if you are running a manufacturing company, you need CRM to help you create a customer-centric environment to have happy customers, get organized and sell more.


With a passion for helping your business grow, we have identified some of the best CRM tools you may need to use to help your manufacturing business grow.


1. MonkeyPesa

MonkeyPesa CRM is an all-in-one automation tool. MonkeyPesa is a cloud-based CRM Software with inbound and outbound marketing, sales marketing, automation, or customer support services. The pricing, features, analytics, easy-to-interpret dashboard make it ideal for you.


The CRM aids businesses to get prospects, insights, converts more leads to become customers and manages with customers across several channels. At the same time, they go through the selling process.


The Best Sales And Marketing Software In Africa


The services offered include; Sales pipeline management which helps companies to sell faster and get more prospects into the business. The invoicing and billing system allows track time, generating invoices, Pro-forma invoices, quotes, and getting much more money faster. And the real estate system helps real estate companies to acquire property, landlord management, tenant and the necessary automation.


MonkeyPesa CRM Features:

  • Team collaboration

  • Contact management

  • Pipeline management

  • Data security

  • Insights, analytics and reports

  • Human Resource and payroll

  • Inventory and stores

  • Bulk SMS and emailing

  • Sales Automation

  • Marketing Automation

Accessible Communication is a giant step into maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and reduce business expenses.



A closed buyer is just as vital as a new lead. MonkeyPesa CRM allows you to create charges based on a prospect’s information, schedule calls for them at any point in time, take notes based on our interactions, and easily save and organize that data for future use. In a nutshell, you are moving a sales lead, or prospect from one stage of your sales funnel to the next.



The MonkeyPesa CRM allows you to add contacts manually or upload files. Because the goal is to have streamlined communication in the sales process, you do not have to open another platform to make calls with your clients and prospects. The dashboard enables calls. In addition, all these interactions are captured in case you need to make clarifications and references.


It is a catch for small and medium enterprises, from social networking tools, project management to CRM, document management, calendars, team management, email marketing, phone management, and flawless lead management.


Social Media is a very relevant tool of sales and marketing today. Every passing day, there is a new social media channel your clients and prospects sign up for. MonkeyPesa provides a centralized location for all your social media interactions — tweets, posts, reels, videos, comments, replies, Direct Messages.


2. Zendesk

Zendesk customer service software helps businesses to grow good relationships with customers. A good relationship enhances a good customer experience which results in customer retention, continued support and productivity.


Zendesk customer service software is user-friendly, easy to implement and can fit into the business needs of any business. Zendesk customer service software serves SMEs. Zendesk brings together big teams while concentrating on high regard issues in a business. To help your business meet all its customer needs. Zendesk equips your business with the required tools to meet your customer needs on the different channels of communication they preferably use while customizing a good experience for each individual.


Zendesk customer service software has tools to help you manage a business with multiple customers and agents while customizing support to solve customers’ problems. These tools include; advanced workflow capabilities, Al-powered automation and self-service.



For small teams, Zendesk is suitable for efficiency. Zendesk gathers all the customer data in a single and centralized workspace, making accessibility easy. In addition, Zendesk has tools to help you capture customer data such as; customer questions so that you can share the required information when necessary.


Zendesk has tools such as; Omnichannel which helps startups consistently keep in contact with clients, give them the best customer experience and win their reliability. Other support services to enhance consistent engagement with clients include; phone, email, and chat and they are all put in one place hence free access.

Features of Zendesk customer service software include:

  • Livechat software

  • Ticket routing

  • API

  • Tracking and reporting

  • Knowledge base

  • Native integrations

  • Automation

  • Community forums

  • Self-service portal

Zendesk customer service software gives a free credit for six months with free access to tailored resources and a growing network and community of customer experience experts.



3. Mailchimp

Mailchimp is an all-in-one customer service platform that combines both sales, marketing and customer service activities under one central location. Mailchimp customer service software promotes the growth of small and upcoming business enterprises through adverts and smart marketing campaigns.


Mailchimp has easy tools to use and strengthens customer relationships with the business through full-time messaging. Mailchimp is customer-centric software. Thus, most of the attention is directed towards customers. The most valuable asset for any business is the customers. Therefore, they have to be given firsthand consideration.


Mailchimp customer service software allows users and subscribers to sell online, send marketing emails, automated messages, construct ad campaigns, send postcards, aid reporting and analytics, and create landing pages. Mailchimp prices range from $9.99 monthly, but a free trial version is available.



Features of Mailchimps include;

  • Customizable Templates,

  • Drag & Drop, form Builders,

  • Real-Time editing,

  • Responsiveness and analytics

  • Tracking and reporting

  • Contact management

  • Social media monitoring

  • Live chat

  • Automation

  • Landing pages and email design tools

Mailchimp has many features, categorized according to functions performed such as; email tracking, marketing automation, retargeting, small business CRM, social media management and social media marketing.



4. Freshsales

This software is run by Freshworks and is best meant for small, medium and large enterprise businesses. Freshsales has inbuilt tools you need to manage your business, for instance, in-built phone and email, dashboards, customizable visual reports, visual deal pipelines, intelligent workflow automation, artificial intelligence based on lead scoring. Some of the features of Freshsales include; sales sequences, integrations, territory management, deal management and many others.



Freshsales puts all your prospects/leads’ information in one central place to accelerate performance and sales by following up on conversations, demographic information attachments, tasks, and appointments. In addition, Freshworks employs AI automation to boost teamwork, enable communication, chat with leads, know your customers’ behavior and close deals.


Freshsales integrates with; Pure360, LeadsBridge, MSB, Docs, 3CX, Microsoft dynamics 365, Hubspot CRM, Mailchimp, Freshdesk and many more.


Their billing rates are; growth is for $15 per user per month, pro goes for $39 for each user per month, while enterprise goes for $69 for each user per month, but there is also a free version for trial.


To improve your revenue through marketing and sales, you need to boost your email marketing campaigns. Email marketing promotes customer service, which improves retention. This comes along with continuous support.


Freshsales, email marketing software, improves a company's revenue through context-driven sales. The email marketing software has inbuilt tools, for instance, phone and email, dashboards, customizable visual reports, visual deal pipelines, intelligent workflow automation, artificial intelligence based on lead scoring. The tools help you manage customer relationships better. In addition, the email marketing software allows customization of client engagements which eases the sales cycle and promotes the growth of the business.


Freshsales include; sales sequences, integrations, territory management, deal management, bulk emails, formula fields, mobile app, email integration, sales analytics, sales sequences, workflow automation, sales activity management, multiple sales pipeline, web forms and more.

The software gives you a complete view of customers' interactions to deliver a personalized experience. This allows you to close deals faster with a 360-degree view of your customers. In addition, the software promotes efficiency by aligning the sales process since most time-consuming activities are automated and more time is spent on selling.

Freshsales, email marketing software, reduces business costs due to automation, boosts adoption, is more straightforward to use, is easy to implement, and boosts employee morale to deliver.


Freshsales gathers all the essential customer information and details under a single depository to make it accessible. In addition, Freshsales email marketing software uses AI automation to boost teamwork, enable communication, chat with leads, understand customers’ behavior and close deals.

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