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CRM can transform into a big enterprise. CRM helps the business interact better with customers as they are essential for the survival of your business.
In Kenya, businesses use CRM to capture and store customer interactions from varying functions in a single repository, making it easy to access and follow up with customers.
Several businesses employ CRM in Kenya to sustain robust, productive and loyal relationships with clients to have an outstanding customer experience during the purchasing while boosting and acquiring more clients along with a high retention rate.
Entrepreneurs and business owners invest in CRM because of the associated benefits such as;
Improving client base
More aligned customer services
Meeting business goals
Sets customer data in real-time and constantly updated about the needs and interests of customers
Following up and nurturing leads
Reduces the load of administrative work for employees hence giving them time to focus on other tasks
Personalizes and customizes customer services and communications
Automates tasks and forecasts sales
Generates actionable analytics to help you measure progress and strategize better for your business, thus doing marketing more efficiently.
CRM helps to target marketing and make use of productive campaigns, thus enhancing business growth
CRM promotes and improves performance in terms of productivity, profits and revenue
General CRM Features
Centralized data
Device effective marketing
Automates sales
Accurate business insights
Upgrades customer services
CRM works by tracking and capturing conversations with prospects and potential customers during sales. CRM collects customer contact details, preferences, internal communications, and critical client information and stores it on one central database. This makes it easy for the marketing, customer services and sales functions to access the data when they need it. This promotes effectiveness and efficiency regarding serving customers and responding to their queries.
CRM is majorly used by sales teams, marketing functions, commerce and service functions. Companies employ different CRM systems but majorly; on-premise CRM, cloud-based and Hybrid CRM.
The best CRM in Kenya
1. Monkeypesa CRM
The world of marketing is in a crazy revolution. Every passing day, there is new software on the market. The software makes the work easier with automation.
MonkeyPesa CRM is an all-in-one business automation tool. From sales marketing, automation or customer support. With the devotion to help Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics, easy-to-interpret dashboard make it ideal for you. It is the best sales and marketing software in Kenya.
The CRM aids businesses to get prospects, insights, converts more leads to become customers and manages with customers across several channels. At the same time, they go through the selling process.
The services offered include; Sales pipeline management which helps companies to sell faster and get more prospects into the business. The invoicing and billing system allows track time, generating invoices, Pro-forma invoices, quotes, and getting much more money faster. And the real estate system helps real estate companies to acquire property, landlord management, tenant and the necessary automation.
MonkeyPesa CRM Features:
Team collaboration
Contact management
Pipeline management
Data security
Insights, analytics and reports
Human Resource and payroll
Inventory and stores
Bulk SMS and emailing
Accessible Communication is a giant step into maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and reduce business expenses.
A closed buyer is just as vital as a new lead. MonkeyPesa CRM allows you to create charges based on a prospect’s information, schedule calls for them at any point in time, take notes based on our interactions, and easily save and organize that data for future use. In a nutshell, you are moving a sales lead, or prospect from one stage of your sales funnel to the next.
The MonkeyPesa CRM allows you to add contacts manually or upload files. Because the goal is to have streamlined communication in the sales process, you do not have to open another platform to make calls with your clients and prospects. The dashboard enables calls. In addition, all these interactions are captured in case you need to make clarifications and references.
It is a catch for small and medium enterprises, from social networking tools, project management to CRM, document management, calendars, team management, email marketing, phone management, and flawless lead management.
Social Media is a very relevant tool of sales and marketing today. Every passing day, there is a new social media channel your clients and prospects sign up for. MonkeyPesa provides a centralized location for all your social media interactions — tweets, posts, reels, videos, comments, replies, Direct Messages.
2. Vtiger CRM
Vtiger CRM is a Vector Digital Vector Kenya product focused on offering CRM solutions to many companies for many years.
Vtiger helps companies customize client experiences with the business, thus building long-lasting relationships with the industry. Vtiger allows companies to achieve continued support, repeat purchases, and referrals from satisfied customers.
Vector CRM Kenya analyses business goals and needs to help you select the right CRM solution that can best fit your business needs. Several companies using vector Kenya have achieved their business goals due to the benefits of the CRM solution. These benefits include;
A flexible CRM that can help to boost the growth of your business
CRM reduces costs, increases the quality of data and enhanced cooperation between functions
A single and centralized database platform
Manages from the business's marketing and sales departments, which helps to make guided decisions.
Overflow of leads
Measures customers and their loyalty
Great customer retention rate
Maintains customer loyalty
Automates sales
Other services offered by Vector Kenya include;
ERP solutions
ERP software
Odoo ERP solutions
Odoo ERP CRM
Vtiger CRM customization
Vtiger CRM customization
Vtiger CRM integration
Computer telephony integrations
CRM phone integrations and others
Custom CRM development
Web solutions
IT services and more.
3. Domains Africa Technologies
This cloud-based software offers both CRM and ERP services to businesses across Kenya. This software allows one to work from anywhere while controlling all the business processes. DomainsAfrica Technologies is software good for small and medium enterprises and helps them become innovative.
Domains Africa Technologies CRM has many applications that help capture and maintain client data, manage customer conversations, sales automation, control marketing and customer service functions, handle business information access, and manage employee relationships.
DomainsAfrica Technologies CRM collects and centralizes customer information in one platform, hence constructing a customer-centric business across all departments: marketing, sales, customer service, and analysis. This helps you measure the contribution of CRM towards the excellence of your company.
4. MoveCRM
MoveCRM is currently one of the most commonly used CRM in Kenya. Aside from delivering on functionality, MoveCRM is free and open, making access by multi-national corporations, NGOs, and small enterprises easy.
MoveCRM focuses on client management, sales and communication. Additionally, MoveCRM supports marketing and sales through customizations, third-party integrations and packages, which result in sales, conversions, sales forecasts, successful marketing campaigns, making informed decisions, consistent communication and better client management.
Services offered by MoveCRM include; customization, training, integrations, migration, and assurance.
These features support services provided by MoveCRM;
Contact management
Advanced reporting
Mass email campaigns
Sales pipeline management
Leads and opportunities
Document management
Workflow automation
Quote builder
Sales forecasting
Twitter integration
Payment processing, project management and inventory management.
5. Oracle CRM solution Kenya
Oracle CRM solution aids in directing how customers relate with the business, that is, analyzing, administering, and civilizing customer relationships. Oracle CRM is a cloud solution that follows up on customer journey from a lead up to purchase.
Oracle CRM is preferred due to the associated benefits that are;
Analyst reports
Cloud economics
Corporate responsibility
Diversity and inclusion
Security practices and Gartner MQ for ERP cloud.
Oracle products include; infrastructure, oracle cloud infrastructure, software, hardware and featured products.
Industries served by oracle CRM include; automotive, communications, construction and engineering, consumer goods, education and research, financial services, hospitality, media and entertainment, professional services and more.
Oracle CRM has features to support the products they offer, and some of these features include;
Social CRM
Customer data integration
Price management
Self-service and e-billing
Quote and order capture
CRM gadgets
Business intelligence applications and partner relationship management.
Oracle pricing; there is a free trial, but Oracle CRM pricing starts from $75 per month, the standard version goes for $90 for each user per month, the enterprise version goes for $125 for each user per month, and the self-deployed version goes for $110 for each user per month.
6. Sage CRM
Over the years, Sage has gained trust, and so far, over 15,000 companies worldwide are trusting sage as one of their stand-alone business solutions. Sage CRM helps businesses realize improvement in productivity and visibility hence aiding businesses to make informed decisions.
Sage CRM is a cloud-based CRM that gives flexibility to teams to work from anywhere, which improves performance and productivity. Additionally, Sage CRM gathers all the customer data into a single platform; this makes monitoring easy and turns a business into a customer-centric company.
Sage CRM supports several industries, and these include;
Financial industries
Hospitality and hotel management
Agriculture
Maintenance and field service
Manufacturing, retail and distribution
SAGE CRM features are categorized into sales, marketing, usability and customer service, these include;
Email and SMS communications
Lead, opportunity and close tracking
Customizable workflow
Insight and trend-tracking with charts, dashboards and reports
Campaign progress and result reports
Automated case logging
Escalation of cases
Customer self-service
Document library
Easy to use and adaptable