• Ssemujju Lewis E

The Best CRM For Marketing Agencies

In this modern world, marketing agencies need CRM software to handle either their own clients or their clients' leads.


CRM keeps and maintains customers’ relationships with the business, which increases revenue, resulting in increased profits coming in from repeat purchases and more referrals from satisfied customers. CRM keeps and records details of all customer interactions in every step of the sales process and manages ecommerce websites.


1. MonkeyPesa

MonkeyPesa CRM is an all-in-one automation tool. MonkeyPesa is a cloud-based CRM Software with inbound and outbound marketing, sales marketing, automation, or customer support services. The pricing, features, analytics, easy-to-interpret dashboard make it ideal for you.


The CRM aids businesses to get prospects, insights, converts more leads to become customers and manages with customers across several channels. At the same time, they go through the selling process.


The Best Sales And Marketing Software In Africa


The services offered include; Sales pipeline management which helps companies to sell faster and get more prospects into the business. The invoicing and billing system allows track time, generating invoices, Pro-forma invoices, quotes, and getting much more money faster. And the real estate system helps real estate companies to acquire property, landlord management, tenant and the necessary automation.


MonkeyPesa CRM Features:

  • Team collaboration

  • Contact management

  • Pipeline management

  • Data security

  • Insights, analytics and reports

  • Human Resource and payroll

  • Inventory and stores

  • Bulk SMS and emailing

  • Sales Automation

  • Marketing Automation

Accessible Communication is a giant step into maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and reduce business expenses.



A closed buyer is just as vital as a new lead. MonkeyPesa CRM allows you to create charges based on a prospect’s information, schedule calls for them at any point in time, take notes based on our interactions, and easily save and organize that data for future use. In a nutshell, you are moving a sales lead, or prospect from one stage of your sales funnel to the next.



The MonkeyPesa CRM allows you to add contacts manually or upload files. Because the goal is to have streamlined communication in the sales process, you do not have to open another platform to make calls with your clients and prospects. The dashboard enables calls. In addition, all these interactions are captured in case you need to make clarifications and references.


It is a catch for small and medium enterprises, from social networking tools, project management to CRM, document management, calendars, team management, email marketing, phone management, and flawless lead management.


Social Media is a very relevant tool of sales and marketing today. Every passing day, there is a new social media channel your clients and prospects sign up for. MonkeyPesa provides a centralized location for all your social media interactions — tweets, posts, reels, videos, comments, replies, Direct Messages.


2. Hubspot

This is one of the best CRM software tools that serve all businesses ranging from startups to large business ventures. In addition, Hubspot offers free tools for teams and best manages customers’ contacts well.


Hubspot CRM enables you to do many valuable things with your contact base, such as keeping all contact information (including internal notes) in a centralized place and automating different reminders.


Hubspot CRM is software built for marketing and sales companies that want to use proven techniques for ushering in new clients and customers, especially businesses that generate customers via online marketing and sales.


In your quest to identify a CRM perfect for your business, chances are high you have come across HubSpot free CRM. You can store up to a million contacts in your HubSpot database with the free CRM. Furthermore, an unlimited number of your team can access your database, Integration with Gmail and Outlook, Email and Meeting Scheduling, Capture, Store, and track sales leads.


Hubspot’s CRM is a tool that teams find friendly to use, and more so, it automates tasks the number of administrative tasks to concentrate on. In addition, Hubspot gives access to the visibility into the sales pipeline in real-time through the visual dashboard.


Hubspot CRM allows you to access sales performance reports and individual performance in real-time. This allows business managers to review and identify potholes so that teams can lay strategies for achieving success where it has failed.

Hubspot has solutions for small, medium and big businesses. However, Hubspot works better for everyday business transactions since it is easy to use, captures customers, manages data, records calls and meetings, manages sales pipelines and also aids sales reps to monitor contacts with customers and deals. In addition, Hubspot aids managers to get an insight into the sales activities, marketing tools and activities.



Small businesses and startups commonly use Hubspot and medium companies and serve large enterprises. Hubspot provides a free trial version that supports small businesses and startups through their growth stages. Packages that can be accessed at a cost include; a starter package for $45 a month, a professional package for $450 a month, and a package for big enterprises goes for $1200 per month.

Hubspot is one of the CRM software commonly used by businesses in Rwanda. It has unique benefits it delivers to its users, such as; being easy to use, a free forever trial version, and cheap packages.


Hubspot features include;

  • Free CRM software

  • Free versions of sales Hub

  • Combination of Gmail

  • Outlook calendars, and Email

  • Deal stages

  • Pipeline and opportunity tracking

  • Website chats and bots

  • Email tracking

  • Reporting and tracking meetings

3. Creatio CRM

Creatio service software is a tool that easily automates business processes in the shortest time possible. Creatio CRM is a customer service software with a different synergy of unified CRM and a platform for marketing, sales, and customer service.


Midsized and large companies usually use Creatio CRM service software to manage customer relationships from the time a customer is a lead, throughout the whole sales cycle. Creatio software has cloud-based and on-premise software installations and deployments. Creatio service software is a tool that increases marketing to complete customer journey and accelerate lead to revenue, speeds up complete sales cycle from leads to repeat sales and aligns customer engagements to boost timely service delivery.



Creatio service software has a centralized platform where contact data, service delivery history, social media profiles, corporate relationship structures, and interaction history are gathered, kept, or secured. This becomes simpler for users to keep track of tasks, calls, messages and client cases.


Features of by creatio;
  • lead management

  • opportunity management

  • field sales

  • channel sales

  • orders and invoices

  • sales performance and operations

  • sales activity and management and platform capabilities.

Creatio pricing plans: creatio pricing starts at $35 per user per month.



4. Engagebay


EngageBay CRM, at a glance, is a rich software that can combine a sophisticated CRM/contact management system alongside email and newsletters. As a result, it enables you to manage your customer relationships better.


It is equipped with Marketing, Sales, and Service automation features to scale your business. The exhaustive list of features allows you to capture leads, nurture and engage with them, convert to happy customers and provide a superior customer experience using the unified platform.


One of the most cost-effective and easy to use sales and email marketing automation

Software is EngageBay. Engagebay sales and email marketing software is an integrated sales, marketing and customer service software that provides solutions for small and medium businesses.

Engagebay sales and email marketing software easily integrates with other tools and applications such as; office 365, WordPress, Google calendars and contacts and many others. In addition, Engagebay has exclusive features: landing pages, marketing automation, contact management software, sales CRM, and email marketing.

Engagebay sales and email marketing software mainly has three stacks that can support your business to grow: marketing, sales, and service. In addition, Engagebay marketing software has features like; form builders, automation, scheduling and landing pages, all of which support the growth of your business.



Engagebay email marketing software outstanding features include; canned responses, support groups and auto-responders. These help to solve ticket issues in a friendly way that comforts a customer. The service bay has a live chat feature that allows business managers or sales reps to communicate to customers in real-time.

The sales email marketing software has features and tools that allow third-party integration to make up appointments with clients, which gives you a holistic view of sales progress through visual charts and metrics from Engagebay’s dashboard. In addition, Engagebay's email marketing software is fit for small businesses since it has a free trial. The free trial version has features that help build landing pages, and also it makes it easy to track and analyze results.


Engagebay sales and email marketing software has a free trial version; however, other pricing packages range from$8.99 per month. Engagebay is recommended for small businesses and startups wanting a lasting solution to address marketing, sales and customer service support.


5. Insightly

Insightly sales and marketing software is a tool that offers its customer relationship management software solutions for small, medium and big businesses. The software usually serves three business functions namely; marketing, sales and customer service support.

The software provides its services to a range of industries like; manufacturing, consulting, professional services, media and advertising, nonprofit companies and technology companies. Insight is popular software for Google and Office 365 users. Currently, over 1.5 million people and over 25,000 businesses around the world consume and make use of Insightly products and services.


Insightly features include;
  • workflow automation

  • 3rd party integration

  • reporting and project management

  • marketing

  • sales and integrations.

The features help you follow up with customers and also strengthen relationships.


Insightly pricing: there is a free trial version, the plus plan goes for $29, professional is for $49 and the enterprise plan for $99.


Benefits of the software;
  • Good user ability and quality interface

  • Has improved products and functions

  • Caters for all needs of medium and small businesses

  • Easily integrates with other platforms and software tools

  • Has effective lead and pipeline management


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