• Ssemujju Lewis E

The 6 Best Drip Email Marketing Software

Updated: Aug 5

Email marketing is more than collecting email addresses and bombarding them with messages. Automation (adoption of drip emails) can eliminate lots of repetitive tasks.

Email automation is a process where you send targeted email campaigns to your customers through a pre-built and self-operating system. Automation allows you to schedule campaigns that go out when you intend them to go out. Automation handles your database and aligns all the information to use at your convenience. In addition, the process frees up time for you to carry out other relevant tasks.

What is a drip campaign?

An email drip campaign is a series of automated emails that you send out to your email list subscribers based on a specific set of predetermined parameters. The audience can be categorized into different groups; for instance, if you have an audience that shares mutual interests, you can put them in their group. Most people open and read emails that serve and speak to their preferences. Having your audience categorized differently helps to draft different email lists so that you can share with different target audiences depending on interests.

Your drip campaign can be based on:

  • Placing an order

  • Attending an event at your store

  • Signing up for a webcast

  • Registering for a report or white paper

  • Abandoning a shopping cart

  • Engaging with customer service

  • Not placing an order for a while

The 6 Best Drip Email Marketing Software

1. MonkeyPesa

MonkeyPesa is an all-in-one marketing software for fast-growing companies. It provides all the marketing tools your business needs under one roof. The CRM aids businesses to get prospects, and insights, converts more leads to become customers and manages customers across several channels. At the same time, they go through the selling process. It includes tools like Email marketing, SMS marketing, Joint inbox, Social media scheduling, Webinar software and more that your business needs in day-to-day marketing.

The Best Sales And Marketing Software In Africa

MonkeyPesa possesses an email marketing service that helps you build an email list. You can use your email marketing service to manage your email list in one place. It will also allow you to create email campaigns and send them to your email list at once.

Furthermore, the software will enable you to create a lead magnet incentive. You can create several lead magnets like free books, free cou