• Ssemujju Lewis E

Step By Step Guide To Creating A Brand Identity For Your Business

Maintaining and keep brand integrity is hard, and unfortunately, this what every business entrepreneur fights for and of course, to achieve brand reputation and integrity then you must have guidelines that direct your production, marketing, selling, packaging and other business-related activities taking place within the business and outside the business.

When working with many content creators, you need to have guidelines that everyone must follow so that there is consistency in what is being done, for example, content production, logos, brands, and many other activities. Making a brand identity requires strategic thinking, good coordination, good design skills, responsive communication and knowing what your brand is; however, you need the right audience to walk you through that so that you can have the best of your brand identity.

Before going any further, let us first understand the meaning of brand identity; according to Marty Neumeier, brand identity refers to an outward expression of a brand, including its trademark, name, communications and visual appearance. An accurate brand helps you get known to the world, especially if it’s an engaging brand, because active and outstanding brands usually form long-lasting relationships with a customer. That is what you need for your success and the excellence of your business.

A brand identity guide is vital because it provides you with a platform for quality control, increased comprehension, and excellent brand recognition. Here is a highlight of things you need to include in your brand identity guideline; logos, colors, typography, photography, design system, illustration, iconography, data visualization, interactive elements, video and motion and web design.

Before you lay out a plan for a brand identity guideline, here are the vital things you need to have on your mind; it should be able to stand out among the rest of the brands on the market and get people’s attention, it should have a memorable visual representation that sticks into people’s minds, it should be able to grow over time and evolve, it should be consistent, and finally it should be able to use without having to carry on so many training.


1. Have a clear brand strategy/ plan

A brand strategy is a plan of how you want your brand guideline to look like; it gives you a clear direction of;

· What you want to do?

· How should you do it?

· Where should it be done from?

· Whom should you do it with and

· Who is it going to benefit? A brand strategy usually comprises key things about a company and all the other details about it.

Basically, a brand strategy helps to have a clear plan of how you will execute your activities up to the last dot.

2. Copy from your current brand

You can’t just wake up in the morning and then create a brand guideline strategy; you need to have knowledge or take a lesson from what is prevailing, and if you don’t have a brand guideline at the moment, then you might need to get one from another company that has one so that you can benchmark from there. Don’t copy and paste just like the brand you have currently or the one you got from another company, but rather benchmark on that and use it to produce something special and unique. You can also hold sessions with some or all of your employees to contribute on what they think should be included in the brand and also the format in which it should appear.

3. Find a format in which you want your brand to appear.

Selecting a format for your brand depends on what you need personally or what your business requirements are. It would help if you also considered your customers' behaviors, interests, likes and preferences, and finding out what social media platforms do they use most. For example, you can have your format in the form of a PDF, a magazine or a book; you can as well have it but in the form of, let’s say, highlights, reels, stories. This way, it will help your brand guide be accessed by everyone or whoever needs it, whether online or in a manual script like a hard copy.