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An incredible email marketing copy feeds the business with the profits it needs. But, thinking about your email marketing copy, does it give you the profits you need? How do you get to your clients?
Do you have a massive email contact list? Clients' email contact lists can be generated through social media contests, online coupons or compelling land pages. Your business might have a big following, but how you take your leads through the sales process until they decide to make purchases matters a lot.
Much as it’s good to have a considerable following, it also feels incredible to have some part of the following convert. However, converting leads isn’t a brag. It doesn’t require you to work so hard but rather to work smart. Writing emails that convert requires knowing what you want, what you have to do, and how to do it.
11 ways you can write an email copy that converts
1. Customize your emails to your prospective and potential customers
Giving an email a personalized connection shows the recipient that you took time and thought about them. This makes the reader gain some glimmer of interest.
Including the recipient in the email improves the reader's trust and motivates them to act, making nurturing easy.
Take-home tips for personalizing emails to recipients;
Add your first name
Send messages as an individual and not a company
Put up email-gated landing pages to collect customer names and data
Customize your automated triggered emails.
Getting a chance to interact and exchange with a customer is an opportunity to showcase your product and speak to a potential buyer. In addition, adding your name in the email message gains the trust and confidence of a client. This could help you elongate your conversation with a client and finally convince them to make a sale.
2. Prepare your segments
When you write a well-prepared copy for your audience, the chances are high that you will have an email copy that converts. This, therefore, makes it relevant to segment your emails. Segmented emails fetch more clickthroughs than non-segmented emails. To have segmented emails requires you to start by segmenting your email contact list.
The segmentation criterion is usually defined by the type of business and email marketing campaign objectives.
Your email contact list can be categorized according to;
Demographics
Industry
Client interests
Source of lead
Contest participation
Sales funnel drop-off. These help you to segment your email contact lists accordingly.
Think through your customer's needs and wants and endeavor to include them in the email to motivate the reader to act on your message.
3. Be relevant in your email messages
Generic marketing is not directed to anyone, and hence it might not get you conversions. There are so many things to focus on when you are writing to your customers. However, you have to pick those most relevant to the products or the services you offer. The email message must also be relevant to the needs of the customer as well.
The more relevant the message is to the customer's needs, the more the reader's attention is drawn closer, and they are likely to keep open your mails consistently. This encourages a higher conversion rate. Sending relevant emails improves open and clickthrough rates.
4. Run A/B test to track results and measure performance
Tracking results to determine the performance of an email marketing campaign is vital. To run an A/B test, you need to send your campaign to two segments in your email contact list. Then check the view rates, open rates and clickthroughs.
Tracking results depends on your key performance indicators. In this case, the key performance indicators could be sales conversion, click-through rate, open rate, view rate and delivery rate.
You can track performance results by;
Doing an A/B test of your email copy on two or more contact segments
Measure the results of each email campaign to test performance
Use performance results to optimize and grow your conversion rate
5. Ensure that your email body targets skimmers
Currently, there is so much information out there to read. Now bearing that in mind, you have to simplify your content so that customers can easily read it. When you format your content for scanning, it becomes flexible for customers to read emails and give you sales conversions.
When writing an email body for skimmers, ensure that;
Your main points are bolded and bulleted
Sentences are brief
CTAs are clear and simple
6. Identify your goal, know it and stick to it.
Identifying a goal and having a single destination for each email is a good practice. Having a goal you want to achieve from each email aids you focus on your marketing copy. When planning, do it for a single goal. This helps to keep your eyes focused on important actions that you want your readers to take. In addition, this allows you to build your email copy.
7. Match your landing pages and email copy
To create a conducive and fantastic experience for your customers, matching your landing page and email marketing campaign is vital. A consistent and single visual image builds trust amongst customers, which keeps them around your page. This helps you increase sales conversion. Therefore, keep your landing page copy and email message copy the same.
Keynotes to help you match your email copy and landing page;
Improve sales conversions by aligning email campaign with the landing pages
Make cohesive and compelling visuals and text for your campaigns
Simplify the work of your prospective customers so that they can identify your ask.
8. Know your audience
Understanding your audience clearly is very important. Knowing your audience helps you write an email marketing copy that addresses their problems. This is one of the most incredible ways to improve and boost conversions.
To build a customer persona, you can use information from the web and social analytics and conversations with your customers. This helps you know your customers more and more, making it easy to write email marketing copy that makes them want to click.
9. Use CTAs
Compelling CTAs motivate recipients to convert. Research shows that clients respond more quickly when short and straightforward words seduce them to take action. CTAs words include; get, order, buy, start, download, sign up here and more others. These usually compel recipients to take action. CTAs that show consumer benefits also improve conversions. These words include; free, personalized and complementary. Call to Action words to add in your recipient's email message should;
Boost and improve conversions with singular and prominent CTAs
Use action words to motivate clicks
Include a color-contrasted and easy-to-click CTA button so that more customers will click.
10. Align your email copy and the subject line
Ensure that your subject line and your body text are consistent and avoid unnecessary email content. Aligning your subject line and body text by ensuring consistency earns you trust from customers. Remember to keep your business reputation by writing what your business can offer. Trustworthy messaging and emailing drives traffic into your sales funnel.
Take home critical points on how to align your email copy and the subject line;
Do a writing draft of your subject line after completing content
Keep consistent in your messaging and trust your sales funnel
Don't create an overwhelming compelling subject line
11. Be personal in your email messages
Most recipients hate being spoken to in a mass. Being personal in your email messages gives the message a tone of friendliness. To make your message appear unique, you have to consider using words like; you, us or me. That kind of tone makes the message appear like it's coming from an individual and targeting the receiver.
Email messages that appear personal seem to invite customers to take action. This makes them think that you are interested in their likes and preferences, making them feel special. Don't make your email messages look corporate, write your messages like you are talking to your customers in person. This will become easy for you to connect with them.
Tips to help you write and ensure personal email messages for your customers;
Use plain language while talking to leads.
Use words that make the text appear personal like me, you or us
Make a personal connection with masses of email contacts.
About Email Marketing With MonkeyPesa CRM
MonkeyPesa CRM is in the bracket of an all-in-one business automation tool. From sales marketing, automation or customer support. With the devotion to help Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics, easy-to-interpret dashboard make it ideal for you.
The CRM aids businesses to get prospects, insights, converts more leads to become customers and manages with customers across several channels. At the same time, they go through the selling process.
MonkeyPesa possesses an email marketing service that helps you build an email list. You can use your email marketing service to manage your email list in one place. It will also allow you to create email campaigns and send them to your email list at once.
Furthermore, the software will enable you to create an incentive called a lead magnet. You can create several types of lead magnets like free books, free courses, free trials. This helps to draw more people to join your email listing. Thus, email marketing opens up room for meaningful conversations with meaningful people interested in your business.