• Ssemujju Lewis E

Start Writing Emails That Convert Today

An incredible email marketing copy feeds the business with the profits it needs. But, thinking about your email marketing copy, does it give you the profits you need? How do you get to your clients?


Do you have a massive email contact list? Clients' email contact lists can be generated through social media contests, online coupons or compelling land pages. Your business might have a big following, but how you take your leads through the sales process until they decide to make purchases matters a lot.


Much as it’s good to have a considerable following, it also feels incredible to have some part of the following convert. However, converting leads isn’t a brag. It doesn’t require you to work so hard but rather to work smart. Writing emails that convert requires knowing what you want, what you have to do, and how to do it.


11 ways you can write an email copy that converts


1. Customize your emails to your prospective and potential customers


Giving an email a personalized connection shows the recipient that you took time and thought about them. This makes the reader gain some glimmer of interest.

Including the recipient in the email improves the reader's trust and motivates them to act, making nurturing easy.

Take-home tips for personalizing emails to recipients;

  • Add your first name

  • Send messages as an individual and not a company

  • Put up email gated landing pages to collect customer names and data

  • Customize your automated triggered emails.


Getting a chance to interact and exchange with a customer is an opportunity to showcase your product and speak to a potential buyer. In addition, adding your names in the email message gains your trust and confidence from a client. This could help you elongate your conversation with a client and finally convince them to make a sale.


2. Prepare your segments

When you write a well-prepared copy to your audience, the chances are high that you will have an email copy that converts. This, therefore, makes it relevant to segment your emails. Segmented emails fetch more clickthroughs than non-segmented emails. To have segmented emails requires you to start by segmenting your email contact list.


The segmentation criterion is usually defined by the type of the business and email marketing campaign objectives.

Your email contact list can be categorized according to;

  • Demographics

  • Industry

  • Client interests

  • Source of lead

  • Contest participation

  • Sales funnel drop-off. These help you to segment your email contact lists accordingly.

Think through your customer's needs and wants and endeavor to include them in the email to motivate the reader to act on your message.