• Apophia

Sales And Marketing Software In The United Kingdom

Updated: Apr 29

You may have excellent and exciting content plus strategic marketing and selling plans. However, that might not mean getting traffic, quality leads and your exact target audience. If you are an entrepreneur and face such issues, you need to try marketing and sales software tools.


The essential three functions of marketing and sales software include; advanced workflow automation, marketing intelligence and marketing automation.


Furthermore, marketing software accepts management of marketing campaigns, optimization of resources, provides features for data collection and other vital activities like; analytics, team collaboration, branding, phone call tracking, social media marketing and many others.


The benefits of using marketing and sales software tools include;

  • Documents progress faster

  • Reduces tedious tasks

  • Streamlines marketing efforts

  • Boots accountability

  • Boosts customer management

It often becomes challenging for small and developing businesses to find sales and marketing software that they can settle for.


In this article, we have identified the best sales and marketing which we believe can help you meet the needs of your growing business. These are good and favorable for your minimal budget, resources, and SMEs' dynamics.

1. Monkeypesa CRM

MonkeyPesa CRM is an all-in-one business automation tool. From sales marketing, automation or customer support. With the devotion to help Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics, easy-to-interpret dashboard make it ideal for you.


The CRM aids businesses to get prospects, insights, converts more leads to become customers and manages with customers across several channels. At the same time, they go through the selling process.


The Best Sales And Marketing Software In Africa


The services offered include; Sales pipeline management which helps companies to sell faster and get more prospects into the business. The invoicing and billing system allows track time, generating invoices, Pro-forma invoices, quotes, and getting much more money faster. And the real estate system helps real estate companies to acquire property, landlord management, tenant and the necessary automation.


MonkeyPesa CRM Features:

  • Team collaboration

  • Contact management

  • Pipeline management

  • Data security

  • Insights, analytics and reports

  • Human Resource and payroll

  • Inventory and stores

  • Bulk SMS and emailing

  • Sales Automation

  • Marketing Automation

Accessible Communication is a giant step into maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and reduce business expenses.



A closed buyer is just as vital as a new lead. MonkeyPesa CRM allows you to create charges based on a prospect’s information, schedule calls for them at any point in time, take notes based on our interactions, and easily save and organize that data for future use. In a nutshell, you are moving a sales lead, or prospect from one stage of your sales funnel to the next.



The MonkeyPesa CRM allows you to add contacts manually or upload files. Because the goal is to have streamlined communication in the sales process, you do not have to open another platform to make calls with your clients and prospects. The dashboard enables calls. In addition, all these interactions are captured in case you need to make clarifications and references.


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It is a catch for small and medium enterprises, from social networking tools project management to CRM, document management, calendars, team management, email marketing, phone management, and flawless lead management.


Social Media is a very relevant tool of sales and marketing today. Every passing day, there is a new social media channel your clients and prospects sign up for. MonkeyPesa provides a centralized location for all your social media interactions — tweets, posts, reels, videos, comments, replies, Direct Messages.


2. Nutshell

Nutshell is built to bring in leads and accumulate more sales. The software is open to use by both small and medium companies. In addition, the software has a flexible usability experience, making it easy for sales representatives and marketers to work anywhere.


Nutshell has an email marketing automation suite that authorizes marketing and sales functions to design good marketing emails which trigger actions based on subscribers’ actions. Nutshell permits teams to know who is engaging with the messages and also allows them to nurture prospects and customers.


Nutshell features include;

  • sales automation

  • pipeline

  • reporting

  • contact management

  • emails

  • team collaboration

  • marketing and more.

Nutshell pricing details; nutshell starter costs $20 per user per month. Nutshell Pro costs $42 per user per month.


3. Constant Contact

This is user-friendly software with incredible eCommerce features. In addition, constant Contact has outstanding email deliverability.


Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. While it is most widely known for its email marketing capabilities, it also provides services about website management, such as a website builder, ecommerce tools, and logo design assistance.


Key Email Marketing Features

  • Email templates

  • Marketing Automation

  • Facebook & Instagram ads

  • Google ads

  • Ecommerce integrations

  • Email campaign ideas

Advantages

  • Great feature set for event-based email marketing

  • Easy to use drag and drop email builder

  • Extensive template library with premade email forms and designs

  • Consistently among the highest email deliverability rates that we’ve tested


Constant Contact Prices: Constant contact offers an essential service starting at 20/month for up to 500 contacts (and then scaling up) OR their new Email Plus option, which starts at $45/month for up to 5oo contacts (then scaling up).


Constant contact features include;

  • marketing automation

  • contact management

  • statistical reporting

  • event marketing tools

  • e-commerce integrations and more.

4. SEMrush

SEMrush is a content marketing software that builds engaging content and data-driven marketing strategies. The software has features for each stage in the workflow. In addition, SEMrush provides market insights that help you analyze and sort content assets to identify what works well and what requires enhancement.


The software has a powerful brand monitoring feature that accepts reviews of brand reputation. Additionally, the software tracks your business's online mentions and customer reviews and refines your results for a more detailed and in-depth analysis.


SEMrush is a marketing toolkit for Search Engine Optimization professionals and does online visibility management software as a service (SaaS). SEMrush gives powerful SEO features for marketing professionals with a simple-to-use interface. The software has a high visual interface, and the graphs are automatically generated. More so, you can freely compare domains and conduct a competitive analysis with a few clicks.


The software has an SEO writing assistant feature that optimizes content depending on Google's top rivals, giving you heads-up to fine-tune your content, readability to keep your brand's voice and check content for originality. This helps you to keep on top of your competition.


The software has many products and tools plus adds-on for online visibility management. The software has tools for search, content, social media, market research, and data for several countries.



SEMrush easily integrates with Google, task management platforms, WordPress, Trello, Majestic, Zapier, Monday.com, Twitter, Facebook, Pinterest, LinkedIn, Instagram, Google ads, Google business and more.


SEMrush vital features include;

  • advertising research

  • keyword research

  • modules for analytics reports

  • backlinks research

  • traffic analytics

  • market explorer

  • organic search

  • audience insights

  • KW research

  • traffic analysis

  • KW difficulty

  • display advertising tool

  • audience insights

  • social media poster

  • social media tracker

  • site audit

  • position tracking

  • SEO writing assistant

  • charts and more.


SEMrush pricing details; pro costs $119.95, Guru costs $229.95, Business costs $449.95, while enterprise is provided upon request from the vendor. The packages are charged monthly; however, there is a free trial.

5. Maropost marketing cloud

Maropost is a web-based marketing software that provides a unified hub for web, mobile, email and social marketing. Industries commonly use Maropost in ecommerce, entertainment, media, travel and tourism.


Maropost is ideal for brands looking to craft and maintain brand loyalty since it allows users to connect to customers using various channels to build content. The software provides email marketing automation tools that help you develop and deliver customized messages for unique email campaigns. This allows your brand to gather several segments of target customers to send emails and promotional messages depending on the clients’ interests and buying behavior. In addition, the software suggests the appropriate sending time to have successful email batches in your campaigns.



Maropost has tools for boosting email deliverability rate, for instance, spam checker and deliverability score. The software compliments email marketing functionality with mobile marketing solutions, which helps to enhance productivity. It also helps identify and segment your market before sending scheduled messages in your SMS campaigns. In addition, the software allows setting up in-app messages that deliver personalized deals and discounts and push notifications triggered by in-app events.


Maropost has an integrated journey builder that can help you leverage divisions and individuals on the contact list; this helps to align the digital marketing process. Furthermore, the software builds custom workflows that account for email and mobile marketing, and a host of triggers such as; clicked links, subscription details, total revenue and many others.

Given customization, you can map out a customer’s journey using the software’s drag and drop interface and the automation features. In addition, customization and automation reduce manual work, which helps to improve productivity.


The software has an acquisition builder which can draw the customer journey and convert website visitors into potential buyers and subscribers. Using drag and drop customizable lightboxes, you can organize your workflow by building your subscription templates for customers to feed in their email addresses and any other contact information.


Maropost can craft dynamic and customized landing pages to build pages with features such as; web forms and surveys. More so, the software allows you to get leads and gather their information from Facebook and Twitter. In addition, the software allows to divide audience from the different social channels depending on how they came through and from which channels, either from organic marketing content or paid ads. This helps you know where your biggest supporter comes from to focus more energy there.


The ecommerce module controls features such as conversation time optimization and real-time analytics in building effective campaigns. Travel accounts for various locations around the globe and clients’ check-in experience while the media module aids to convert readers into subscribers and manages the re-engagement of previous readers via acquisition builder.

Maropost software provides multichannel support and integrates many third-party applications like Salesforce, Shopify, Zapier, Netsuite, etc. The software also has email marketing, mobile marketing, audience management, and customer journey automation modules.


Maropost features include;

  • AB testing

  • SMS campaigns

  • advanced reporting and analytics, and more.

The software also has marketing intelligence tools for monitoring products, revenue and customer behavior.

Maropost pricing details; essential costs $1.25, professional costs $1, while enterprise costs $0.80.

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