• Ssemujju Lewis E

Sales And Marketing Software In Ethiopia

The sales and marketing aspects of any business comprise a lot of information. However, this is the vital information that business managers use and manipulate to ensure their product interacts with their audience. The goal for all this is to drive conversions and sales.


Thanks to advancement, there is sales and marketing software to help business people digest this information and automate multiple processes, creating ample time for the various units of the business to concentrate on delivering a stellar product.


The best sales and software put sales automation and marketing automation (workflow automation) at the free front, together with ease in communication. These have to translate to generating traffic and quality leads. It allows for managing marketing campaigns, optimizing resources, data collection, analytics, team collaboration, branding, phone call tracking, social media marketing, content distribution, SEO, lead scoring and nurturing, and email marketing.


The Best Sales And Marketing Software In Ethiopia


1. Monkeypesa CRM

The world of marketing is in a crazy revolution. Every passing day, there is new software on the market. The software makes the work easier with automation.


MonkeyPesa CRM is an all-in-one business automation tool. From sales marketing, automation or customer support. With the devotion to help Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics, easy-to-interpret dashboard make it ideal for you.


The CRM aids businesses to get prospects, insights, converts more leads to become customers and manages with customers across several channels. At the same time, they go through the selling process.


The Best Sales And Marketing Software In Africa


The services offered include; Sales pipeline management which helps companies to sell faster and get more prospects into the business. The invoicing and billing system allows track time, generating invoices, Pro-forma invoices, quotes, and getting much more money faster. And the real estate system helps real estate companies to acquire property, landlord management, tenant and the necessary automation.


MonkeyPesa CRM Features:

  • Team collaboration

  • Contact management

  • Pipeline management

  • Data security

  • Insights, analytics and reports

  • Human Resource and payroll

  • Inventory and stores

  • Bulk SMS and emailing

  • Sales Automation

  • Marketing Automation

Accessible Communication is a giant step into maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and reduce business expenses.



A closed buyer is just as vital as a new lead. MonkeyPesa CRM allows you to create charges based on a prospect’s information, schedule calls for them at any point in time, take notes based on our interactions, and easily save and organize that data for future use. In a nutshell, you are moving a sales lead, or prospect from one stage of your sales funnel to the next.



The MonkeyPesa CRM allows you to add contacts manually or upload files. Because the goal is to have streamlined communication in the sales process, you do not have to open another platform to make calls with your clients and prospects. The dashboard enables calls. In addition, all these interactions are captured in case you need to make clarifications and references.


MonkeyPesa Email Marketing - Start Today!!


It is a catch for small and medium enterprises, from social networking tools, project management to CRM, document management, calendars, team management, email marketing, phone management, and flawless lead management.


Social Media is a very relevant tool of sales and marketing today. Every passing day, there is a new social media channel your clients and prospects sign up for. MonkeyPesa provides a centralized location for all your social media interactions — tweets, posts, reels, videos, comments, replies, Direct Messages.



2. ActiveCampaign

ActiveCampaign caters to all business sizes with mega automation that integrates email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign's customers use its 300+ integrations, including Shopify, Square, Facebook, and Salesforce. Pricing starts at $9 a month.


Why should you use ActiveCampaign?

  • Customizes sends based on parameters

  • Automates individualized experiences across all your customer touchpoints

  • Uses customer lifecycle to choose content, send time and delivery channel for each customer.

  • Keeps track of client's interests and behavior

  • Creates customized campaigns with minimal effort




ActiveCampaign Prices: Get’s started at just $9 per month for the basic plan, $49 per month for the Plus plan (unlocks CRM features, advanced integrations), $129 per month for Pro, $229 per month for Enterprise Plan.


ActiveCampaign easily combines and integrates with other software, applications and tools. These include; Microsoft, Shopify, Facebook, Salesforce and more. ActiveCampaign provides a perfect customer service experience that surpasses the traditional touchpoints, for instance, emails. Instead, the service software offers a personalized, high-touch experience for businesses, however channels, additional teams, locations and customer segments.

ActiveCampaign eliminates silos between data sources, communication channels and teams. This aids businesses in scaling their customer relationships via connected experiences that span the customer lifecycle. ActiveCampaigns’ customized experience helps businesses computerize a truly personalized experience that is real so that clients can widen their relationships.


ActiveCampaign features include;

  • unlimited sending

  • email marketing

  • sending newsletters

  • subscription forms

  • marketing automation

  • landing pages

  • Facebook custom audiences

  • lead and contact scoring

  • conversation

  • attribution reporting

  • predictive content with machine learning

  • custom domain

  • dedicated account rep and more.

3. Hubspot

This is one of the best CRM software tools that serve all businesses ranging from startups to large business ventures. In addition, Hubspot offers free tools for teams and best manages customers’ contacts well.


Hubspot CRM enables you to do many valuable things with your contact base, such as keeping all contact information (including internal notes) in a centralized place and automating different reminders.


Hubspot CRM is software built for marketing and sales companies that want to use proven techniques for ushering in new clients and customers, especially businesses that generate customers via online marketing and sales.


In your quest to identify a CRM perfect for your business, chances are high you have come across HubSpot free CRM. You can store up to a million contacts in your HubSpot database with the free CRM. Furthermore, an unlimited number of your team can access your database, Integration with Gmail and Outlook, Email and Meeting Scheduling, Capture, Store, and track sales leads.


Hubspot’s CRM is a tool that teams find friendly to use, and more so, it automates tasks the number of administrative tasks to concentrate on. In addition, Hubspot gives access to the visibility into the sales pipeline in real-time through the visual dashboard.


Hubspot CRM allows you to have access to sales performance reports and individual performance in real-time. This allows business managers to review and identify potholes so that teams can lay strategies for achieving success where it has failed.

Hubspot has solutions for small, medium and big businesses. However, Hubspot works better for everyday business transactions since it is easy to use, captures customers, manages data, records calls and meetings, manages sales pipelines and also aids sales reps to monitor contacts with customers and deals. In addition, Hubspot aids managers to get an insight into the sales activities, marketing tools and activities.



Small businesses and startups commonly use Hubspot and medium companies but also serve large enterprises. Hubspot provides a free trial version that supports small businesses and startups through their growth stages. Packages that can be accessed at a cost include; a starter package for $45 a month, a professional package for $450 a month, and a package for big enterprises goes for $1200 per month.

Hubspot is one of the CRM software commonly used by businesses in Rwanda. It has unique benefits it delivers to its users, such as; being easy to use, a free forever trial version, and cheap packages.


Hubspot features include;

  • Free CRM software

  • Free versions of sales Hub

  • Combination of Gmail

  • Outlook calendars, and Email

  • Deal stages

  • Pipeline and opportunity tracking

  • Website chats and bots

  • Email tracking

  • Reporting and tracking meetings


4. Pipedrive

The most friendly and easy-to-use sales software planned to go well with small and medium businesses. It is designed with the most trusted features to aid you in administering your business and envisage the sales pipeline and the sales activities to prioritize. Chatbots and webforms are some of the features of Pipedrive to help you monitor and manage leads. Considering the features of Pipedrive, here are some of them;

  • Monitoring communication through calls and emails

  • Scheduling meetings

  • Saving time

  • Activity reminders like open API and webhooks

  • Security reports and insights.

  • Pipedrive easily integrates with other tools, for example; salesforce, HubSpot, and Zoho.



Additionally, Pipedrive tracks and organizes sales activities hence efficiency and effectiveness.

Pipedrive offers a free trial. An essential package goes for $15 per month; an advanced package is for $29 monthly; a professional package goes for $59 monthly, while an enterprise package goes for $99 per month.

Why should you use Pipedrive?

  • It puts all your contacts, emails, calls, deals in a central place, making it easy to access

  • It helps teams work efficiently since it speaks to business needs

  • Gives access to customer reporting tools. There are more advantages of using Pipedrive sales software; you need to try it.

  • Promotes efficiency via the visual representation of the entire deal process


Pipedrive features include;

  • Monitoring communication through calls and emails

  • Scheduling meetings

  • Saving time

  • Activity reminders like open API and webhooks

  • Security reports and insights.

Pipedrive easily integrates with other tools, for example; salesforce, HubSpot and Zoho.

Additionally, Pipedrive tracks and organizes sales activities hence efficiency and effectiveness.

Pipedrive pricing: the software has a free trial. There is a monthly or annual subscription provision depending on what you want for your business. An essential package goes for $15 per month; the advanced package is for $29 monthly, the professional package goes for $59 monthly, and an enterprise package goes for $99 per month.

Why should entrepreneurs consider Pipedrive?

  • It puts all your contacts, emails, calls, deals in a central place, making it easy to access

  • It helps your teams work efficiently since it speaks to business needs

  • Gives access to customer reporting tools. There are more advantages of using Pipedrive email marketing software; you need to try it.

  • Promotes efficiency via the visual representation of the entire deal process

5. Salesforce

Salesforce is a software used to track and monitor customer service, commerce, service, IT, sales and marketing activities in a business or company alongside helping teams work from anywhere and keep in touch with customers.


Salesforce helps to engage with customers anywhere, sell smarter, offer good customer service, and allow teams to work from anywhere. Salesforce believes that in bringing people together, there is power, and so they help build bridges between companies and customers. Salesforce values trust, innovation, and equality.


Salesforce CRM has a range of products and solutions for different industries, and it covers almost all industries, for example, manufacturing, engineering, health care, education, construction and many others.


Salesforce Pricing

  • There is a free trial version for 30 days with a few features

  • Small businesses CRM of about 10 users are charged $25 each user per month

  • Complete CRM for any team size goes for $75 for each user per month

  • A profoundly customizable sales CRM goes for $150 for each user per month

  • Unlimited CRM power and support package goes for $300 per user per month


Salesforce features:


  • Mobile friendly

  • Process automation

  • Account and contact management

  • Opportunity management

  • Lead management

  • Reports and dashboards

  • Pipeline and forecast management

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