• Ssemujju Lewis E

Marketing Automation - All You Need To Know

Updated: Jan 13

Marketing automation uses software to automate monotonous marketing work. Tasks like SMS marketing, email marketing, social media posting, and even ad campaigns are automated by marketers to improve efficiency, among others.

With marketing automation, everything is done by software or a set of tools. This goes in tandem with quick replies, quick actions, quick responses to customers’ queries, quick updates to customers in case of any changes in the services or products offered, and any other essential communication regarding the company itself.

Related: Everything You Need To Know About Sales Automation

Marketing automation simplifies and shortens the marketing process seamlessly. As a result, communication and conversions happen a lot quicker.

Marketing automation is what marketing automation does to get your email, deliver web information automatically, and automatically send social and text messages to your customers through workflows.

Marketers and sales personnel commonly use marketing automation to control a company’s online marketing activities. For example, campaigns help reduce the chances of human errors and an excellent labor-saving technique that maximizes efficiency and effectiveness, thus delivering maximum revenue for the company-the overall goal. If you need to measure your return rate on investment, you have Marketing automation at your disposal; it's timely, cost-saving, and grows the organization/business as fast as possible because promotions are provided for, aids with lead generation and scores. Of course, a good company goes along with good marketing automation.

Here is what Marketing Automation can help you with.

Marketing automation helps simplify and makes your work easier, reduces wastage of time, and delivers in time. Marketing automation is a set of tools to bring marketing activities down to their most accessible simplicity. Marketing automation makes work easy because messages, ad campaigns, emails, and posts are sent automatically without independently sending each item.

More so, it helps you find out who your correct audience is, sorts out the right content that your customers will appreciate, and also motivates customers to act; this could be through supporting the business by buying and purchasing goods and services, thus having more revenue flow into the business.

This is how marketing automation works.

You start by collecting customers’ data from website visits, email subscriptions, social media platforms, and application usages, which aids you in having a clear 360-degree view of every customer. The rest of the work is left to marketing automation tools when that's done—for example; finding the right audience and grading them perfectly, sorting and grouping messages depending on who should receive what, finding out the right platforms for each customer and where they can easily be accessed, finding out about whether to use emails, text messages, or websites while doing the best to serve your customers.

It is said that most customers appreciate marketing automation because the information is provided in time and when it’s wanted the most. Moreover, it delivers appropriate content to customers, sends notifications about any updates, and helps to avail the right products for each individual /independent customer.

Here is what you need to craft the best marketing automation strategy.

  1. Discover, know, and unveil your marketing goals to your stakeholders and decide how much you wish to invest in this particular aspect.

  2. Work with other people and the departments, especially where you feel they will need that specific product, and advise and give suggestions.

  3. Making training essential and practical will help your team know what is to be done next, how it will work, the importance of the new system, and where it will be implemented. When this is done, it will create awareness among your team members and reduce the chances of rejecting change.

  4. Review your customer database; choose which customer to engage, why, how, and when?

  5. Construct exciting content for each of your customers depending on what you know that interests them the most, and of course, you must understand what services or goods each of your customers love to send content relevant to what they want.

  6. Make a layout of your plan on when to start, don’t just rush to get started but instead take your time to study every other process step by step; this will help you understand more about the system as you implement it.

After implementing the system and working, trying to monitor what is working and what is not working, seek how best to improve and make it more productive.

Marketing automation is so versatile and comes in handy because it schedules and makes all ad campaigns with a single click, controls all the digital marketing activities, makes it easy to send emails, text messages, and also cares for all website subscriptions and website visitors/leads, runs check throughs to find out what attracts more engagement and what doesn’t, sets goals and measures performance.

Additionally, marketing automation allows you to care for prospects with highly personalized, valuable content that helps convert prospects to pleased clients. Having good marketing automation in place, it's friendly to take care of leads as much as necessary to fabricate them into paying customers. Victorious marketing automation reduces that resistance between you and customers, thus serving you to look after purchaser interactions well after being passed into Sales and the deal has been closed /completed.

Benefits of marketing automation

Businessmen and women keep wondering why they should use marketing automation. Marketing automation has many associated benefits, and these include;

1. Boosts the effectiveness of sales teams and sales cycles

It's easy to identify a qualified lead through progressive web form profiling, lead scoring, visitor tracking intelligence, email marketing, and CRM integrations. This aids in reducing time wastage and makes the process of selling easier.

2. Improves the efficiency of the marketing function

Marketing automation helps to convert leads on the landing pages at a higher rate, automates processes and nurtures leads, does social media management, and improves client management.

Related: How To Use Marketing Automation To Close Deals In Real Estate

3. Saves time and money through automation of manual activities

Marketing automation aids you automate marketing administration tasks which would be time-consuming and tiresome. The activities include; ensuring that marketing lists are kept safe and in one place, sending customized emails to people (intended customers), managing campaigns, reporting, updating CRM software systems, and other tasks.

4. Delivers better targeted and relevant messaging in your demand generation program.

Marketing automation allowed you to use segmentation and programmed campaigns to send better messaging to your customers depending on their interests. This is done to enhance customer relationships.

5. Improves revenue

Marketing automation saves time and increases efficiency and how systems work, reducing wastage. Such improvements cause an increment in revenue since more time is created for people to engage in more money-making activities. In addition, customized communication increases conversion rates, which translates into revenue once purchases are made.