• Ssemujju Lewis E

Is Marketing Automation Software Worth It?

The simple answer to the question is yes. Marketing Automation software is worth it. Marketing automation uses software to automate monotonous marketing work. Tasks like SMS marketing, email marketing, social media posting, and even ad campaigns are automated by marketers to improve efficiency.


The traditional marketer will tell you that they have systems in place, and these systems have always worked. Therefore, there is no need for automation.


Marketing Automation - All You Need To Know


Considering the time needed to learn the new ways of marketing automation, those systems make for a good argument, but it is not the complete picture.


Is Marketing Automation Software Worth It? What's the argument?


1. Automation saves time

Down the road of your business, things are bound to get tough. Information is going to increase. Time spent sorting this out is a lot. The start of every business is shelved in solving problems for customers. Failing to sort the information coming in daily creates a problem for your business, which has a ripple effect on how you handle clients. The standards will significantly fall.


Enter Marketing Automation. Automation handles your database and aligns all the information to use at your convenience. In addition, the process frees up time for you to carry out other relevant tasks.


2. You are bound to grow big.

While every company starts small, the goal is to achieve scale and grow as a company and brand. But, unfortunately, circumstances are going to force you to scale. Marketing Automation software provides analyses, growth reports and forecasts, which can help you prospect and be proofed against any troubles in the future.



3. Improvement is a must

The way you start is not the same way you are expected to conduct business 5 or even 10 years in.


Marketing automation feeds on data and gives back reports that show where you are falling behind and need to change to be sustainable.


4. Easy Decisions Are Made

As has been said, marketing automation software feeds on data. The numbers and information in the software help management and business managers to make decisions that benefit their companies. These decisions are made from an informed point of view, powered by marketing automation software.


5. Omni-channels thrive with automation

Branding and consistency are vital. Today's customer has access to many devices on top of the physical site.

Marketing automation covers the bases and ensures consistency and quality across all these platforms.


Marketing Automation With MonkeyPesa


MonkeyPesa CRM is in the bracket of an all-in-one business automation tool. From sales marketing, automation or customer support. With the devotion to help Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics, easy-to-interpret dashboard make it ideal for you.


The CRM aids businesses to get prospects, insights, converts more leads to become customers and manages with customers across several channels. At the same time, they go through the selling process.


The Best Sales And Marketing Software In Africa



The services offered include; Sales pipeline management which helps companies to sell faster and get more prospects into the business. The invoicing and billing system allows track time, generating invoices, Pro-forma invoices, quotes, and getting much more money faster. And the real estate system helps real estate companies to acquire property, landlord management, tenant and the necessary automation.


MonkeyPesa CRM Features:

  • Team collaboration

  • Contact management

  • Pipeline management

  • Data security

  • Insights, analytics and reports

  • Human Resource and payroll

  • Inventory and stores

  • Bulk SMS and emailing

  • Sales Automation

  • Marketing Automation

Accessible Communication is a giant step into maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and reduce business expenses.



A closed buyer is just as vital as a new lead. MonkeyPesa CRM allows you to create charges based on a prospect’s information, schedule calls for them at any point in time, take notes based on our interactions, and easily save and organize that data for future use. In a nutshell, you are moving a sales lead, or prospect from one stage of your sales funnel to the next.



The MonkeyPesa CRM allows you to add contacts manually or upload files. Because the goal is to have streamlined communication in the sales process, you do not have to open another platform to make calls with your clients and prospects. The dashboard enables calls. In addition, all these interactions are captured in case you need to make clarifications and references.



Social Media is a very relevant tool of sales and marketing today. Every passing day, there is a new social media channel your clients and prospects sign up for. MonkeyPesa provides a centralized location for all your social media interactions — tweets, posts, reels, videos, comments, replies, Direct Messages.




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