• Apophia

Integrating Sales And Customer Support For Your Business

A business obtains customers when a sale or sales have been made, meaning that customer support and sales go hand in hand.


Without sales, you almost have no customers, and of course, without dedicated customer support, you may not be able to see through any sales.


Integrated Sales means the process of generating awareness in a prospective customer and converting that person into an actual customer who buys your products; this activity involves both the marketing and sales teams within a company.



Customer integration is the component of buyer relationship management which puts technology in place that allows customers to process their own transactions and direct contact with the organization.


How do sales relate to customer service?


Amalgamated sales team aid clients or customers to find products and services. Customer service support ensures that interaction with the business remains positive over time, which puts long-lasting client pleasure and brings in more word-of-mouth referrals for potential leads.


You wonder how a company would integrate customer service, marketing and sales; this is how it can be done.

· Make Communication flexible, for example, creating website channels, group platforms and apps.

· Share client-related management database.

· Develop Joint Metric Goals

· Target Key Customer Personas Together

· Give Marketing Easy Access to Key audiences

· Identify how the customer information you collected can benefit other departments.