• Ssemujju Lewis E

Instagram Introduces Reels

If ByteDance thought they were having it easy with President Donald J Trump, they may have to think again.

Facebook, through Instagram, have launched Reels and between you and me, it is a photocopy of TikTok. But you don’t want to say that to Zuckerberg.

This Reels feature was announced on Wednesday and it lets you create 15-second clips in the Instagram app and share either to your feed, your story, or a new, dedicated Reels page in the Explore tab.

 You can set Reels to music from Instagram’s built-in music library or audio you’ve recorded. There are also AR effects, a countdown timer for hands-free filming, and the ability to adjust the speed of the clip. Of course, you can also edit multiple shots together in one clip instead of filming everything in one take. Basically, Tik Tok.

The timing is impeccable as ByteDance is haggling with Microsoft to have it’s US operations bought out and it is hard not to see this move as government backed.

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