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  • Writer's pictureSsemujju Lewis E

Improve your Email Marketing With CRM

Good customer relationship management encourages brands to keep linked to their existing and latent customers, builds faithfulness, crafts customer relationships, and maintains joint customer service, increasing sales and productivity.


CRM supports small and medium enterprises in many ways, such as managing operational challenges. Some case studies have shown that SMEs that use CRM have seen an increment in their sales by 29%.(convergeHub). Small businesses should grow to start investing in areas that give back quick and significant returns; using CRM brings back your investment return so fast that this is a good deal for any small business owner.



Customer relationship management usually concerns questions about customers, for example;

  • Who are your customers?

  • How do you get in touch with them?

  • How do you interact with them?

  • What is their perception of your business?

  • What do they do for a living, how often do they visit your business,

  • How satisfied are they regarding the services and the products you provide them?

Plus, other aspects like tracking sales leads, marketing, and pipeline and delivering actionable data are all managed and controlled by CRM. The system usually focuses on individuals, for example, existing customers, service users, colleagues, or suppliers, finding new customers, winning their business, and providing support and additional services throughout the relationship.


What is CRM email marketing?

CRM email marketing software provides capabilities that leverage CRM tools to create more personalized and direct marketing with prospects and clients. Running a small business with CRM marketing gives you the power to build robust email marketing campaigns with your target audience. Your overall goal is conversion; the best way to do that is to include a call-to-action (CTA). Your CTA needs to direct your audience somewhere. It is starting to sound like automation. The significant similarity between marketing automation and CRM is that they help prevent leaks in the sales funnel.


Benefits of CRM email marketing

CRM automation gives power to teams to formulate and compose informed decisions through advanced sales analytics, which aligns sales and marketing. The two activities are the heart of a business.


1. CRM computerizes all customer conversations and interactions

CRM automation logs phone calls, email interactions and messages automatically anytime you talk to them. This lets you have the latest information about what you shared with your clients the last time you had an engagement, especially while nurturing leads.

2. Automates customer service information

In case of an engagement with leads, your CRM software should be in a position to automatically log customer information for the sake of getting greater visibility and settling service-related inquiries. This information is readily available when needed for email marketing.

3. Automates data entry

Data entry is hectic for salespeople. It is estimated that about 17% of their time in the day entering yet this time would be used productively to do some other activities to generate more sales. Introducing CRM automation helps automate data through CRM systems and helps save time, which can be allocated to other business activities.


The Best CRM For Email Marketing

MonkeyPesa

MonkeyPesa is an all-in-one marketing software for fast-growing companies. It provides all the marketing tools your business needs under one roof. The CRM aids businesses to get prospects, and insights, converts more leads to become customers and manages customers across several channels. At the same time, they go through the selling process. It includes tools like Email marketing, SMS marketing, Joint inbox, Social media scheduling, Webinar software and more that your business needs in day-to-day marketing.



MonkeyPesa possesses an email marketing service in Angola that helps you build an email list. You can use your email marketing service to manage your email list in one place. It will also allow you to create email campaigns and send them to your email list at once. Furthermore, the software will enable you to create a lead magnet incentive. You can create several lead magnets like free books, free courses, free trials. This helps to draw more people to join your email listing. Thus, email marketing opens up room for meaningful conversations with meaningful people interested in your business.



The services offered include; Sales pipeline management which helps companies to sell faster and get more prospects into the business. The invoicing and billing system allows track time, generating invoices, Pro-forma invoices, quotes, and getting much more money faster. And the real estate system helps real estate companies to acquire property, landlord management, tenant and the necessary automation.


MonkeyPesa CRM Features:

  • Team collaboration

  • Contact management

  • Pipeline management

  • Data security

  • Insights, analytics and reports

  • Human Resource and payroll

  • Inventory and stores

  • Bulk SMS and emailing

Accessible Communication is a giant step into maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and even reduce business expenses.


The MonkeyPesa CRM allows you to add contacts manually or upload files. Because the goal is to have streamlined communication in the sales process, you do not have to open another platform to make calls with your clients and prospects. The dashboard enables calls. In addition, all these interactions are captured in case you need to make clarifications and references.

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