• Ssemujju Lewis E

How To Write A Business Proposal

Learning how to write a business proposal? You just landed in the right place. You are welcome to the right page to help understand more about a business proposal and why it is important to have a business proposal if you are to do or put up a business.


Often, this word “business proposal “ has fallen into your ears but do you even know what it means or feel like it is a mere random word that you don’t understand and you even don’t know how a business proposal looks like. You would like to have a draft, but you are wondering what to include and how you even start?

Well, come on!!!!!! Let us discuss it today.


So many authors and writers define a business proposal differently though it all falls almost within the same category and the same meaning.



According to Briana Morgaine, a business proposal is a document you would send to a prospective client, outlining the service you offer and explaining why you are the best person for the job.


According to Jessica Pingrey, a business proposal is a document used to offer specific goods or services to leads at a defined cost.

Business proposals are usually used by business to business companies targeting new business, individuals responding to a job, Project, or service, and even suppliers to keep and maintain business.


A business proposal can connect you and your potential clients. It shows the value proposition and primary purpose of a company that calms down a company to give you business.


A business proposal has two different types, and these include; solicited and unsolicited.

A solicited proposal is when the individual or business writing the proposal has been asked to submit a proposal by the client or where a client requests a bid from an individual or company. These are easier because you have a clue or knowledge of what you are writing about.

Whereas unsolicited proposals are the ones whereby you are trying to attract clients' attention by sending out business proposals without their request, these are usually meant to get more leads or customers. These are written without any knowledge from the client; these require you to research the client you are writing so that you can be fully equipped with more knowledge about that specific client you are targeting; that’s why they are meant to be persuasive to the client trying to pull him or her closer to your product by providing solutions to the clients' outstanding problems.


Read More: Effective Sales Proposal Tips You Can Use

Companies and government agencies usually prefer unsolicited business proposals.

Now that we understand what a business proposal means and its different formats let us look at what you have to include in a business proposal to make it perfect.


What should you include in a business proposal?

o Cover page/cover page

o Executive summary

o Problem statement

o Proposed solution

o Qualifications

o Pricing options and budgeting

o Terms and conditions

o Final terms of agreement and signing



Title/ cover page

The title page includes; introduction about yourself and the business; therefore, it requires you to include; your full name, company’s name, vision, mission, date of submission, and the client's name.

Table of contents

The table of content explains what is included in the entire proposal; basically, it breaks down the rest of the proposal's content. A table of contents will let your potential client know exactly what will be covered in the business proposal.