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  • Writer's pictureSsemujju Lewis E

How To Use TikTok To Market Your Business

TikTok has been the crown prince of social media for at least 24 months. TikTok is a social network that shares short videos of up to 60 seconds in length. In addition, it allows users to create short videos with music, filters, and some other features.

One of TikTok’s greatest strengths lies in creating a community that feels close-knit despite being massive in size. A meme, trend, or song created on TikTok can quickly morph from an in-joke to a nationwide phenomenon.

Despite various challenges, including a US Government push to ban the app entirely, the latest download stats from App Annie underline the enduring popularity of TikTok, which continues on its march to becoming the next billion-user social app. That’s hardly surprising given that TikTok adoption grew five times in 2020 compared to 2019, bolstered by COVID-19 lockdowns. The app was installed 63 million times in August alone.

Below are the statistics that matter

  • TikTok has 1 billion monthly active users.

  • 4.8 billion internet users and 20.83% use Bytedance’s video sharing service.

  • TikTok has been downloaded 3 billion times and was the most downloaded non-game app in the first 6 months of 2021, hitting 383 million installs from January to June 2021 alone.

  • TikTok’s had a 1157.76% increase in its global userbase between Jan 2018 and July 2020; the U.S. saw a 787.86% user growth rate in the same period. India is the most significant contributor to TikTok installs, with 611 million downloads to date.

  • TikTok is the most engaging social media app, with an average session length of 10.85 minutes, double Pinterest at rank #2 with 50.6 minutes. In 2019, the time spent on TikTok was a mammoth 68 billion hours.

  • 58% of TikTok users are female.

  • 850 minutes per month are spent on TikTok per user

How To Use TikTok To Market Your Business

1. Start with creating some fun content

"Here for a good time, not a long time," is an adage that would best describe TikTok. TikTok "dictates" that you share videos and ensure they are very captivating so that you can have engagement on your posts. Because the service's predominant users are aged between 16-24, you need to be creative in reaching out to them. There's no room for sit-down conversations or pitches. However, TikTok is breaking barriers regarding what's engaging and what's not.

And if you avoid coming off as uptight and boring, record with your phone rather than the hustle of primary recording and editing. Please keep it simple. A light-hearted video that shows off your products will come across as more authentic than if your business tries creating a viral meme and fails.

2. Use hashtags

Like other social media platforms, brands use specific words or phrases to create a buzz about their offers. These hashtags are excellent at fostering user interaction and engagement with brands. The viral nature of this user-generated content makes it so that your Tiktok advertising campaign builds and maintains momentum.

After all, social video garners 12 percent more shares than text and image content put together. Furthermore, users enjoy this type of content. More than 16 percent of the videos on TikTok are hashtag challenges.

3. Influencers are big on TikTok

Given that most users on the platform are young, the power of influencers can’t be underestimated. This demographic is particularly susceptible to social proof, making them more willing to listen to an individual before trusting a brand.

Therefore, influencer marketing should be part of your Tiktok advertising cost. Engage influencers who align with your brand values and aesthetics and appeal to your target audience.

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