• Apophia

How To Use Email To Increase Sales

Updated: Feb 24

Email marketing is an efficient tool to increase sales and grow your business in all industries. Entrepreneurs use email marketing to nurture leads and subscribers into purchasing customers. Businessmen and women use email marketing to show their brands to clients, offer discounts and promotions to their supportive customers.

Research shows that email marketing campaigns achieve an engagement rate of 22.86% compared to a 0.6% social media engagement rate. This makes email marketing one of the most important marketing strategies and forms that entrepreneurs should consider to get to the target audience.

In some cases, entrepreneurs find challenges when using email marketing to get leads and improve sales. This usually depends on the email marketing strategy you use to build meaningful relationships with your clients and subscribers.

How can email marketing help you increase your sales?

1. Ensure that emails are delivered correctly to the right people.

If your emails aren't getting delivered to the right people, the chances are high that email marketing may fail. When sending out emails to your prospective clients, ensure that you have entered the correct username and the mail to deliver a message straight to the target person.

Usually, when an email isn't delivered, there is no notification unless it’s a wrong address or one that can’t be found. This might result in reduced sales if most of the emails are sent out to bad people.

Making sure that email messages have reached the designated receivers can have a substantial positive impact on the increment of the sales numbers, boost the flow of profits and increase the revenue generated for the company.

2. Build Organic leads

To grow and increase sales for your business, it’s essential to gather subscribers and leads interested in the services and the products your business offers. Developing customer personas depending on your target audience is better to create email lists. This allows you to market to those individuals you feel might be interested in your products.

Building organic leads requires creating a kind of image that will appeal to your customers and show the relevancy of your products. You can start by considering the pain points and goals of your audience. Then, think about how you can use your products or services to solve their problems. While building an organic audience, you need to think about the type of people you have to reach out to; for instance, if you deal with a young generation, it’s okay to send funny messages and crack jokes. However, older people might want to see the formal and a more serious approach to doing things. Your email marketing campaign will likely become successful when you are informed about the kind of people you have to send email messages to.

3. Segment your lead list

Segmenting a lead list involves looking at your Google Analytics information and current email subscriber statistics. In addition, segmenting a lead list involves dividing subscribers' lists into different groups depending on the needs and interests of your customers.

Segmenting lead lists helps increase sales so fast since customers' needs are provided per relevancy. For example, suppose you are a business owner who intends to fully satisfy their customer's needs. You may want to divide your customers into different clusters depending on what they get from your business. For instance, you might wish to customers interested in customer relationship management services, those looking for marketing solutions or those interested in sales services.

You can determine where each subscriber falls using analytical data based on their behavior and registration details. Different lead groups require you to create other forms of content about your products or services to cater to each segment group. Knowing more about your potential customers can aid you in growing relevant lead magnets for your business.

4. Make use of on-site email captures

When you have fully discovered your audience's needs, you can gather prospects. The bigger the number of customers on the email list, the more sales you will likely make from your email marketing campaigns.

To get more leads, it is essential first to identify the people interested in the products your business offers. At this point, as a business owner, you should be able to offer your customers lead magnets that help them solve their problems. For instance, e-books, checklists and comprehensive guides your clients can use to find knowledge to address some of their problems.

Sharing your lead magnets on your website pages is helpful so that when website visitors find your valuable information, they can drop in their email addresses to get the e-book, guides or any other lead magnets. One of the most recommended ways of capturing on-site leads is using OptinMonster. OptinMonster allows you to make custom pop-ups that target customers depending on their on-site behavior.

5. Send emails consistently

Legitimate and consistent email marketing results in a higher number of sales. Research shows that most people check their emails every day; therefore, be sure that you are on the right track when sending regular emails to people. This helps you to stay ahead of your competition while generating more sales.

Contacting the already existing subscribers helps build and nurture loyal people who will open and read your emails. Sending out weekly or daily emails to your contact list would help you fetch more sales.

6. Ensure that your emails are precise.

Your intention as a business owner who wants to gain acceptance from subscribers should be to capture and maintain the reader's attention once an email is opened. Therefore, ensure that the email messages you write are clear, precise, brief and straight to the point so that when a subscriber reads, they can pick the message and act on it.

Keeping short emails helps you get a positive response from your campaign so long as your audience knows what you can offer them. In addition, keeping brief and straight-to-the-point emails becomes simple for people to take the necessary actions.

Currently, most people open up their emails on mobile devices, and these have a small space or the front screen. That might make your text appear long and are more likely to be ignored since people don't have much time on hand. Therefore, endeavor to keep your readers brief while driving a message home.

To avoid having or sending out bulky emails to your target audience, here are your take-home points;

  • Don't beat around the bush

  • Use bullet points to break your email

  • Have a primary CTA per email.

7. Repeat your successful email marketing campaigns

One good turn deserves another. If your previous email marketing campaigns were successful, they are likely to become more successful if they are repeated. You can repeat a campaign with new subscribers’ or those who could not make any single purchases in the previous campaigns. This will help you know your leads more and make some sales.

8. Customize each email to an individual

When an email message is customized, a customer gets a unique experience and personal attachment to the business. Personalizing emails makes customers feel special, which multiplies your chances of capturing and maintaining customers to support your business continuously. Personalizing is made possible by studying your client's behavior concerning your business.

Research from email marketing campaign monitor shows that personalized subject lines have 26% more chances of being open than generic and non-personalized email subject lines.

9. Have a landing page for your email marketing campaign

A/B testing is essential for finding success with email marketing and i