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eCommerce is buying and selling of goods done over the internet. For your business to make sense, you need traffic on your website to look at your products and decide to purchase.
It is not as easy as it may sound. It is a process that needs meticulous planning. In every industry, there are multiple players. These players all have products and services they are putting out on the internet. Regardless, some appear first and premium in search. So how do they do it?
From some data-driven perspective, 33% of clicks from organic search results go to the first listing on Google — and the highest spenders are more likely to turn to organic search for information.
There is a cocktail of factors and strategies to achieve the results that show your results at the top hence an increase in organic traffic on your e-commerce site.
How To increase organic traffic on your e-commerce site
Ask yourself:
What type of content resonates with my target audience?
On what social media platforms are my target consumers most active?
What keywords are most relevant to my business and potential customers?
Answers to these questions will direct your approach with the following steps to drive traffic to your e-commerce website.
1. Embrace Social Media
First things first, you ought to have a social media presence. According to a report of social media usage released by Statista:
In 2020, over 3.6 billion people were using social media worldwide(a global rate of 49 percent.), projected to increase to almost 4.41 billion in 2025.
On average, internet users spend 144 minutes per day on social media.
Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.5 billion monthly active users, making it the most popular social network worldwide.
In June 2020, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Facebook Messenger and the ever-popular app version of Facebook.
In 2021, Social networking sites are estimated to reach 3.78 billion users. These figures are still expected to grow as mobile device usage, and social networks increasingly gain traction in previously underserved markets.
The above statistics communicate how important it is to tap into the numbers on social media and adopt social media marketing.
Social media marketing involves posting relevant content like live videos, texts, prerecorded videos, images, GIFs, and animations on all your social media engagement platforms, talking to your audience, giving an ear to their complaints, and addressing their concerns.
The social media platforms used are Facebook, Instagram, Twitter, Reddit, LinkedIn, Pinterest, Youtube, Snapchat, and WhatsApp. Different business brands use social media for various purposes, i.e., to get traffic to their websites, to generate sales, to get people’s views about a product and its performance, to get to a target number of audience and engage with them, and also to engage with potential consumers of the product or service.
2. Email marketing is not dead. Use it to your advantage.
Email marketing, quite simply put, is the act of sending commercial messages, typically to a group of people using Email. In other words, every email sent to a potential or current customer can be considered email marketing.
It involves using email to send adverts, request business, or solicit sales or donations. Email marketing commonly seeks to achieve one or more objectives, i.e., building loyalty, trust, or brand awareness. The term usually means sending Email messages to enhance the merchant’s relationship with current or previous customers encouraging customer loyalty and repeat business.
About Email Marketing With MonkeyPesa CRM
MonkeyPesa CRM is in the bracket of an all-in-one business automation tool. From sales marketing, automation or customer support. With the devotion to help Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics, easy-to-interpret dashboard make it ideal for you.
The CRM aids businesses to get prospects, insights, converts more leads to become customers and manages with customers across several channels. At the same time, they go through the selling process.
MonkeyPesa possesses an email marketing service that helps you build an email list. You can use your email marketing service to manage your email list in one place. It will also allow you to create email campaigns and send them to your email list at once.
Furthermore, the software will enable you to create an incentive called a lead magnet. You can create several types of lead magnets like free books, free courses, free trials. This helps to draw more people to join your email listing. Thus, email marketing opens up room for meaningful conversations with meaningful people interested in your business.
3. Tap into your network
Many have come up with their way of saying, "You are as rich as your network." It does not make sense to be in business if your immediate connections and circles are not aware and are not supporting you.
These connections are your first line of information spread. Avail them with your business name, logo, social media accounts so they can be able to share with their wider circles and refer you in conversations they have that you may not be part of.
Bring a business card with your name, website domain name, and contact information to hand out to potential customers or partners.
4. SEO is your Goldmine
Usually, many marketers and business people think that to increase organic traffic; you must use paid advertising using Google ads. No! Once you get into paid ads, the results cease to be organic. The trick behind increased organic engagement and conversion is search engine optimization (SEO).
Search engine rankings are a phenomenon that's relevant and here to stay. The average person completes a Google search 3-4 times per day. While other search engines – like Bing – are still important to your SEO strategy, Google owns more than 95% of the search engine market share – making it a top search engine optimization priority for many small business owners.
In order to boost your rank in search engines, you should be watching out for the following:
Your domain name.
Keywords in your industry. Tools like ahrefs can help here. Keywords are so crucial, especially when it comes to Google searches. The more keywords are emphasized in the content; the more likely your content will appear higher on the search engine results page. This translates to more clicks on your content which will, in turn, increase traffic and conversion rate organically.
Using Google Analytics to look at your SEO performance.