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How To Create A Perfect Sales Plan

Business excellence requires you to have a perfect sales plan which you have to follow to execute your sales activities perfectly. Planning involves coming up with something visible. Let’s say a document; this could be a guide or a write-up on getting started. A perfect sales plan goes along with execution or putting something into practice and doing it hands-on. Having a good sales plan without execution is a waste of time.


I believe in a well-thought-out and successful sales plan to create a successful and achievable sales strategy. Often you have seen what happens to salesmen or women who go to the field without a clear sales plan; their sales goals are never met.



A perfect sales plan shows the salesman; his goals, priorities, outcomes and guidelines, but without a sales plan, decisions are taken depending on what is available, which won’t lead to the estimated success in sales.


You could be interested in knowing what a sales plan is!! Or you are probably wondering how a sales plan looks like and what it includes.

A sales plan is the; who, where, why, when, how, and whom will guide you towards hitting your yearly, quarterly, monthly, weekly or daily sales goals.


Alternatively, according to Jess Pingrey, a sales plan is used to establish sales objectives and develop strategies necessary to achieve them. Typically, this document establishes a plan for revenue growth and other measurements of success. Sales plans consist of sections outlining goals, identifying key customer attributes, and listing necessary strategies, tools, metrics, and estimated expenses.


A sales plan can be drafted on a daily, weekly, monthly basis, quarterly, or yearly plan focusing on the sales you are ought to make depending on the given time period and how you will achieve them.


Creating a sales plan involves knowing who your customers are, how you will find them, where they are, how to get to them, what kind of products they like, and how to engage with them until they are convinced to become prospective buyers.


A perfect sales plan helps salespeople spend an adequate amount of time growing and developing their business startup compared to responding to the day-to-day developments in sales.



A sales plan can help find out at an early stage the upcoming problems within the sales team and in the field, whether making sales or not, the sales team's performance and many other opportunities around that. Then find solutions to challenges, drops and do something about them, making it easy for you to harvest good results that match the investment.


Learn how to create a successful sales plan with Monkeypesa through these simple 8 steps.


1. Put down your mission

Start with your mission statement as a company and your sales objectives; this acts as a foundation for your sales plan and helps define your unique selling proposition or point; this makes it vital to your plan’s success because it will guide your future sales efforts. A mission statement is a formal statement describing what your business stands for and what it aims to achieve. Clearly defining your mission statement and what you stand for is a good driving factor towards creating a perfect sales plan. Here is an example of a mission statement “We provide customers with cutting-edge digital marketing solutions with best-in-class technical support at a profit to our shareholders.” A clearly defined mission statement is the best sales management practice that drives you towards achieving the set sales goals.


2. Clearly Indicate Your Sales Objectives

What is an execution without an objective behind it? A sales plan without clearly defined sales objectives is like investing in a business without any aim. Sales objectives are goals supporting the company’s growth currently and years in the future in terms of revenue, market share, or profit margin. By establishing clear sales goals, you are explaining what success will look like in the clearest terms while also giving your sales team targets to follow. Your sales objectives should be smart that is specific, which means clearly defining the goal, measurable. This includes how the goal will be measured, attainable; this looks at the possibility of achieving the goal, realistic. It looks at whether the goal is real and whether it has been assigned to the right people and time-bound. It looks at the deadline on which the goal will be achieved. This is one of the basics for a clear sales plan.

3. Assess your past and future sales plans.

Unless it’s a new sales plan for a new business, but if it’s a sales plan for a business that has been or already in existence, looking back into the past would make sense as your plan. Assessing your performance with the previous year helps you know various aspects of planning for the future as you copy for the previous selling methods. Looking into the history is important in that it helps you to know;