• Ssemujju Lewis E

How To Boost Your Business Using SEO

Usually, many marketers and business people think that to increase organic traffic; you must use paid advertising using Google ads. No! Once you get into paid ads, the results cease to be organic. The trick behind increased organic engagement and conversion is search engine optimization (SEO).



If you have no traffic in the world of business, you will be struggling with clientele. Without clients, you have no sales. And without sales, then you have no revenue. For any business to grow in this modern time, you ought to embrace Search Engine Marketing.


Grow your business with search engine optimization (SEO).


1. Link reclamation

This involves the use of recovery of links in the content, including links in the content that is equally important and more like keywords. The links included in the content to boost its growth are internal links and external links. Internal links are those are within, or when clicked on they immediately switch to your own website and in that way the more the number of readers who click on such links, the more traffic you get on your website organically and the more the conversion rate which is the overall goal of any digital marketer. External links are from outside; I mean, to achieve when these links are clicked on, they redirect to another page.




2. Ensure reader-directed content.

Your content is directed to readers, and therefore you must make sure that it is interesting and eye-catching because the more engaging your content is, the more time your readers will spend time on it. The more people will be attracted, the higher the chances of engagement and conversion.


3. Write a consideration request to Google

While writing a consideration request to Google, be open and honest and tell Google thing that your agency was up to and what you aimed at achieving. This will remind Google of the overall intended goals so that it can be able to help you achieve what your intended goal was; however, during the peak times, it might take longer.


4. Community Hijacking

This involves finding online communities that are made up of your target market or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/products. Find out who your target audience is or those who are more likely to be the target group; knowing your target audience and where they help you reach the real people who will like your product, which will increase your traffic organically.



5. Emphasize the use of keywords.

Keywords are so crucial, especially when it comes to google search. The more keywords are emphasized in the content; the more likely your content will appear higher on the search engine results page. This translates to more clicks on your content which will, in turn, increase traffic and conversion rate organically.


6. Create quality content

Your content is the major driving wheel in regards to achieving higher traffic. High-quality, engaging, and interesting content attracts readers' attention, and this drives them to subscribe for more. In the end, this increases traffic. Writing blogs and articles, the use of long-tail keywords is recommended to be the best. Furthermore, visual content is also good. Therefore, including pictures, videos, animations, GIFs, and infographics would be good since some people don’t really like reading.

A picture is worth a thousand words.

In that case, images or videos would explain the rest of the content means. Good quality content is good and helpful, especially for small business starts without a lot of money to invest in certain events that will attract more traffic.


7. Post regularly

Posting regularly is perhaps one of the most effective ways of increasing organic traffic to your site. It lets you go into more depth than your website allows and creates a large catalog of helpful, persona-optimized content centered at your market niche. However, you must be very mindful of your post's content because poorly written, spammy, or cheap content can do more harm than good, so you must avoid it.


8. High-Quality Link Building Strategy

High-quality link building is one of the major strategies that can help to increase traffic; having a good link-building strategy and content marketing helps you get links and how you will work them out through outreach and integration. If you want to stay ahead in today's market, you have to be creative with your link building.



Here are some ideas for link building that helps drive much more competition. Look for high-quality directories that can help you can obtain decent links and traffic from, go to local events or Meet up events and connect with bloggers in your industry, track your competitors using tools such as Open Site Explorer and Majestic SEO, Make sure you always include related links that you push out, look for suppliers or affiliates of your business that you can reach out to for links.


9. Try Long Tail for Faster Organic Traffic

Use keywords that are more specific to your product or service. Google and other search engines will identify your website as a destination for that particular subject, which in turn will boost your content in search rankings and help your ideal customers find you. Long-tail keywords have higher chances of increasing the conversion rate; when most people are performing a search, they usually use long-tail words, so articles with such kinds of words would be the most preferred ones. Focusing more on long-tail keywords would help you increase traffic to your site organically.


10. Effective use of an Existing Website

Use of an existing website helps you gain more traffic in that and also your business to catch up quickly because it already has subscribers that regularly visit it and therefore can help you run a modest search engine optimization campaign; an existing website is so helpful in that it will help you absorb all of the traffic of the existing site, you will bring in all of the links that the website had, there will be a huge influx of new content to your website, their keyword rankings will now be your keyword rankings, In some cases, you can take over their social media accounts and mailing list subscribers, you will see a site-wide lift in your organic traffic.


11. Optimize the use of on-page Search engine Optimization.

On-page search engine optimization refers to what happens on the website site page, and this includes; title tags, Meta descriptions, internal links, and many more. A well-built on-page SEO is so crucial that when people perform a search, the first things they see are the title tags and Meta description. If these are well described and written, they are more likely to attract more traffic to the website as long as there is an impression from the first hand. The meta description tells Google what you are looking for exactly, and therefore it would be easy to identify your page to be among the first search engine results page. Internal links are also important since they link readers to the internal pages and might find so much more interesting work to occupy their time while on your website, thus increasing the conversation rate, boosting your business to grow.




12. Encourage the use of incoming links

Google prioritizes sites that have a lot of incoming links, especially from other trustworthy sites. Encourage clients, friends, family members, partners, suppliers, industry mavens, and friendly fellow bloggers to link to your site. The more incoming links you have, the higher your site will rank because, quite simply, the more authoritative it becomes in the eyes of search engines. However, you should not include so many incoming links because it would make your content spammy.



13. Monitor the performance of search engine marketing campaigns

Monitoring performance helps you know how your website performs in terms of impression, clicks, and conversion rate. You can choose to monitor your performance using tools like Google Analytics; this shows the frequent visits your site gets, the kind of content that your audience is interested in, and the and the keywords people are using to find which helps you to optimize and get on the right track of using keywords that people will use to find you easily.


14. Boost your underperforming content.

Content that is not really doing well limits the rate at which your brand would perform, therefore adding more flavors to it, including images, videos, and other interesting visuals to get to be seen or liked by many readers easily. This will, in the long run, boost your business to grow as well.


15. Improve and update your content

This helps to get more traffic; in the world of marketing especially digital marketing, you have to keep improving and updated, check-in your old content or your old blogs, and add in what is trending, this could be new trending news, you can even change your old images and include in new ones to making your content look new again and attractive, this will increase more organic traffic and boost your business to grow.


16. Use social media to boost your business through search engine optimization

Build a presence on social media networks like Linked-In, Twitter, Instagram and Facebook, and many others. All of these activities help to get your name and website address out on the internet. These social media platforms have different users who subscribe, and therefore it would be a good idea to have your content present on all these platforms with your website link included; it makes it easier to for users to follow your site and get to your website thus growing the traffic rate. Add share buttons to your site to make it easy for people to share your content. And write content worthy of sharing.



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