• Apophia

Here Is Why CRM Is A Valuable Asset

Updated: Feb 24

What are you doing to grow your business?

How are you optimizing processes in your business to increase productivity and efficiency?


In operating a business, whatever you do, you want to attract more customers. Unfortunately, over time, businesses have lost customers because of several factors. Some leave on their own, while others leave for reasons associated with the business. These may include being ignored by the business and little or no attention given to them, finding competitors with better customer service or lower prices, change of location.



You can not do anything for some, but you have to eliminate the problems within your setup. Then, optimize your processes to ensure top-notch service for your clients and customers.


Fortune500 companies stay at the top because they handle their customer data well and keep their customers engaged. It is a hardship to handle this data traditionally. These companies employ the automated systems of CRM.


CRM software is a cloud or on-premise-based solution that helps businesses to manage various customer-related activities.


According to research, 59% of the customers switch from business to business in search of better customer service. In comparison, 62% of customers leave due to low satisfaction and also, happy customers make more purchases than new or unsatisfied customers. This shows that for a business to survive, customer satisfaction is paramount. This will keep them coming and make more referrals. Therefore, you need to have a business or company or a customer-centric organization.


A customer-centric organization focuses on providing a positive experience to drive profit and gain a competitive advantage.


Most companies are embracing the use the CRM software because;

  • It helps to manage leads better

  • There is efficiency and increased productivity

  • It’s secure and more reliable

  • Tracks data in a better way

  • Allows team mobility