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  • Writer's pictureSsemujju Lewis E

Email Marketing Is Important For Your Business In 2022

Shelf all the insufficient information you have heard about email marketing. Most of it is wrong. Email marketing is that kid in school that everyone wants to be, but they cant. So they, instead, start hating.

Privacy, customization and automation have made email marketing a darling trend. Email gives a personalized connection and shows the recipient that you took time and thought about them. This makes the reader gain some glimmer of interest.

Email marketing is one of the marketing forms that entrepreneurs use to get more return on investment from marketing and sales. Research reveals that for every $1 spent on email marketing, you get $38 in return. In addition, the current statistics show that over 1.5 billion people are active email users, which could be potential customers.

Research shows that email marketing campaigns achieve an engagement rate of 22.86% compared to a 0.6% social media engagement rate. This makes email marketing one of the most important marketing strategies and forms that entrepreneurs should consider to get to the target audience.

Benefits Of Email Marketing

1. Reduces the cost of sales

Selling to an existing customer is easy and cheap in terms of time, resources, and possibility compared to selling to a new prospect, where the chances of winning and making a sale are limited to 5%-20%.

Much as it is crucial to have new entries into the business, new customers/ prospects are expensive. CRM increases the chances of repeat purchases which are not common with the manual way of doing things.

2. Email signature works as a digital business card

With the current trend and growth of social media and internet marketing, the value of physical business cards is deteriorating, and digital business cards are replacing these. Much as an email signature may not be a card, it acts more like a card since it contains all the information you need for your customers or new leads. It might not appear easy to verbally introduce your business to a customer or prospect. However, having a business card makes your work easy, and you may not have to explain a lot. With the pandemic era, you need front email signatures and digital business since physical cards may not be a better option for now.

3. Assurance in regards to privacy

If someone sends you an email, it is only sent to your email and not anyone’s else: thus giving you the confidence of assured privacy. Furthermore, people can only access your email if they know your user name or account and password; anything beyond not knowing your account or password, one can’t access your emails and your email privacy.

4. Growth Of Website Visitors

Encouraging website visitors to share and forward the email with other people is equally important as having new subscriptions. You can ask website visitors and subscribers to forward email messages to others. These could include friends, family members, colleagues and associates.

5. Selling your newsletter

Having your newsletters accessible via email helps you set up email lists with reliable connections. Your clients show commitment because they want to be kept in the loop with information about your operations and new products.

6. Cultivates relationships with customers

Unlike direct email, email marketing opens up room for meaningful conversations with meaningful people interested in your business. Just throwing information to leads and clients is a waste of time, so you always make sure you always focus on these three;

  • Irresistible lines: speak to the reader directly and promise them something that stands out from the other inboxes.

  • An entertaining and distinctive voice; Just because readers open your email does not mean they are quickened to delete it. Always make sure that your message comes from a real person who cares.

  • Targeted content; segment your content according to your demographics, making it easier to create a message that resonates with your reader's needs.

Email marketing With MonkeyPesa

MonkeyPesa is an all-in-one business automation tool. From sales marketing, marketing automation or customer support. With the devotion to help Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics, easy-to-interpret dashboard make it ideal for you.

The CRM aids businesses to get prospects, insights, converts more leads to become customers and manages with customers across several channels. At the same time, they go through the selling process.

MonkeyPesa possesses an email marketing service that helps you build an email list. You can use your email marketing service to manage your email list in one place. It will also allow you to create email campaigns and send them to your email list at once. Furthermore, the software will enable you to create a lead magnet incentive. You can create several lead magnets like free books, free courses, free trials. This helps to draw more people to join your email listing. Thus, email marketing opens up room for meaningful conversations with meaningful people interested in your business.

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