• Apophia

Email Marketing Software In The United Kingdom

Updated: Mar 17

If you want to build a solid customer base, you need to choose efficient email marketing software. Making a good choice of email marketing software helps you deliver personalized emails to your target group, keeps track of customer engagement and helps you meet your business goals.


According to research, email marketing gives you the highest return on investment; $38 for every $1 spent amongst marketing channels.


There are over 1.8 billion active users of Gmail. All these could be your potential customers if you use emails for marketing your products and services.


Whether you intend to send cold emails, Gmail add-ons or extensions, there is always a tool for you. To get the best email marketing software, you need to research the price, features, integrations, automation, deliverability, template designs, technical support and other considerations that you may need to have to get the best of a performing software.


Excellent and efficient software must allow you to customize your messages, see analytics reports, divide your list, hit users’ primary inboxes, and easily design your email templates. The best email marketing software is the one that allows you to send the right message to the right users at the right time.


1. MonkeyPesa

MonkeyPesa is an all-in-one business automation tool. From sales marketing, marketing automation or customer support. With the devotion to help Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics, easy-to-interpret dashboard make it ideal for you.


The CRM aids businesses to get prospects, insights, converts more leads to become customers and manages with customers across several channels. At the same time, they go through the selling process.


The Best Sales And Marketing Software In Africa



MonkeyPesa possesses an email marketing service that helps you build an email list. You can use your email marketing service to manage your email list in one place. It will also allow you to create email campaigns and send them to your email list at once. Furthermore, the software will enable you to create a lead magnet incentive. You can create several lead magnets like free books, free courses, free trials. This helps to draw more people to join your email listing. Thus, email marketing opens up room for meaningful conversations with meaningful people interested in your business.


The services offered include; Sales pipeline management which helps companies to sell faster and get more prospects into the business. The inv icing and billing system allow track time, generating invoices, Pro-forma invoices, quotes, and getting much more money faster. And the real estate system helps real estate companies to acquire property, landlord management, tenant and the necessary automation.


MonkeyPesa CRM Features:
  • Team collaboration

  • Contact management

  • Pipeline management

  • Data security

  • Insights, analytics and reports

  • Human Resource and payroll

  • Inventory and stores

  • Bulk SMS and emailing

  • Sales Automation

  • Marketing Automation

Accessible Communication is a giant step into maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and reduce business expenses.



A closed buyer is just as vital as a new lead. MonkeyPesa CRM allows you to create changes based on a prospect’s information, schedule calls for them at any point in time, take notes based on our interactions, and easily save and organize that data for future use. In a nutshell, you are moving a sales lead, or prospect from one stage of your sales funnel to the next.



The MonkeyPesa CRM allows you to add contacts manually or upload files. Because the goal is to have streamlined communication in the sales process, you do not have to open another platform to make calls with your clients and prospects. The dashboard enables calls. In addition, all these interactions are captured in case you need to make clarifications and references.


2. Microsoft Dynamics 365

Suitable for business intelligence, Microsoft dynamics offers software as a service (SaaS) for sales, marketing, and service functionality. Microsoft Dynamics 365 as an alternative to Close CRM can help you win more deals by building strong relationships between you and your customers.



This can increase productivity due to increased customer support, resulting in more revenue. Dynamics 365 features include; customer data platform, sales, service, marketing, commerce, supply chain, human resource services, finance, project management, and many more.


It gives a free trial lasting for 30 days. And after that, you have to start paying for their monthly or yearly packages. Microsoft offers many features. Some of its features include; customer insights, web API enhancements, activity sorting control, editable grids, editable grids, and many other features.


Pricing: customer insights range from $1,000 to 1,500 per month. Customer s voice goes for $200 monthly; sales professionals range from $20 to $65; sales enterprises plan ranges from $20 to $95 per month, sales premium goes for $135, while Microsoft relationship sales plan goes for $162.


3. Monday.com

This works for all business types and handles all work concepts, including; marketing campaigns, CRMs, sales pipelines, and project tracking. In addition, setting it up takes place so fast and can easily integrate with other tools, and they offer full-time customer support.



Monday.com offers a free trial for starters with unlimited boards and workflows; however, they have packages to pay for example; basic goes for $8 per seat, the standard goes for $10 per seat, pro goes for 416 per seat, and there is also an enterprise package that is billed yearly.


Embrace a new way of working with Monday.com. Monday.com is a platform built to craft, run and scale your dream workflows on a single work OS platform. The software helps you manage all your work in one central location: planning, tracking, and delivering the team’s best work. Th software allows you to set up your own visual and customizable templates.


The software allows integrations with existing tools such as; Gmail, Google Drive, Google Calendar, Outlook, Microsoft teams, Dropbox, Slack, Zoom, Excel, LinkedIn, OneDrive, Zapier, Adobe Creative Cloud and more.


Monday.com allows the automation of repetitive tasks. This helps to reduce errors made by people while focusing on what matters for the business's survival most. In addition, Monday.com allows work visualization to view data as a map, timeline, calendar and kanban.


In addition to 24/7 customer support and excellent personalized customer service, the software offers a range of self-learning tools. The tools include; a knowledge base, daily webinars and community.


Monday.com pricing details; basic costs $8 per user per month, standard costs $10 per user per month, and pro costs $16 per user per month, while the cost is availed upon enterprise request. There is also a free forever individual package that can accommodate up to 2 free users.


The features of the software include;

  • email sync

  • email tracking

  • email templates

  • activity management

  • performance tracking

  • dashboards

  • sales forecasting

  • activity tracking

  • team goals

  • data importation

  • lead capturing

  • merging duplicate data and more.

4. Pabbly

Pabbly is an excellent platform that provides a full-service suite of marketing tools for online form building, email marketing, subscription billing and email list cleaning. In addition, the software offers a complete business management bundle of tools to help you manage your customer relationships at a low cost. The bundle of tools for managing customer relationships is called Pabbly plus.


There is free use of features such as; marketing automation, list management, subscriber segmentation, autoresponder emails, etc. The features are available on both plans: paid and free plans.



Pabbly email marketing software helps to improve email marketing performance by running campaigns and sending bulk emails to target users with a single click. In addition, the software deals with bounce and spam complaints from SMTP services. The services include; Amazon SES, MailGun, Mandrill, SendGrid and more.


Pabbly allows free integration of several inbuilt and external tools, plus free email message delivery. In addition, the software integrates with over 800 other tools. These include Albacross, Alegra, AmoCRM, Apollo, Annature, Apptivo CRM, Asana, Autopilot, Automizy, Aweber, Awork, Basecamp, Beamer, BigMailer, Bit Form, Bookafy, Bookeo and more.


Pabbly features include;

  • A user-friendly drag-and-drop email editor

  • 500+ Email templates that accept all types of customizations

  • Collect leads & business-related information via its subscription forms

  • Connect multiple SMTPs to route emails through various vendors

  • Improve open rates by removing the invalid emails from your list with MX cleaner

  • Send automatic follow-up emails to non-opens

  • Use of autoresponders and interact with the users without any manual efforts.

  • Automatically send emails on pre-set schedules for engaging the subscribers. Pabbly’s email platform has a 99% delivery rate and regular service clean lists to keep your database updated.

Pabbly’s pricing details; pabbly’s pricing is based on the number of customers and subscribers. However, other packages include; a starter for $19, Rookie for $37, pro for $57, advanced for $79. The packages are priced monthly.


5. Gist

Gist is an all-in-one marketing software that has marketing automation, live chat and allows a 360 degree of the entire business. The software has advanced features with tools that will enable event tracking to determine what visitors are doing with your website. There is a knowledge base to give customer support in an automated manner. The software has excellent chatbot features that can aid to manage your business needs and fulfilling customer relationships.

The software has GistBot pre-qualifies leads and book meetings fully available for your sales team in all languages, which eases communication. Also, you can use the software to assign conversions to different teammates, share private notes and arrange your interactions with easy open and close statuses.



Gist software has automation tools to build visual workflows to engage and convert customers. Additionally, the software will enable you to craft actions and tags to know customer behavior segment the audience while using timing variables to deliver messages to the right people at the right time.


For small businesses and start-ups interested in growing their sales and increasing leads, Gist software has an advanced live chat feature, event management, marketing automation and is an all-in-one marketing solution for all your business needs.

Gist features include;

  • email signatures

  • desktop notifications

  • open tracking

  • notes and mentions

  • support history

  • advanced search

  • bulk actions

  • tagging

  • live view, and others.

Gist pricing details; pricing starts at $19 per month; however, there is a free forever version.





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