• Apophia

Email Marketing Software In Ethiopia

Updated: Feb 7

Marketing evolves, and each day we find new marketing trends. There are several forms of marketing, and email marketing is one of them. Email marketing has been around for a while and continues to be one of the top channels still used for content marketing.


Companies use emails to nurture their audience and turn them into purchasing customers. Much as there are many channels that marketers use currently, many still face challenges getting positive feedback from clients. This, therefore, puts down the effort of marketing agents.


One of the biggest challenges marketers face is crafting good email templates, poor conversion rates, and unimpressive subject lines. This is due to a lack of efficient tools to automate their work and hence end up taking a lot of time on drafting emails that don't look appealing to clients. This doesn't only reduce productivity but also hinders Return on Investment. However, you can do away with that situation by simply investing in email marketing tools that automate work processes and also help to save time, energy and money.


The Best Email marketing software in Ethiopia


This complete guide has discussed the best five email marketing software tools in Ethiopia that can help you make the marketing team's work more efficient.



1. MonkeyPesa

MonkeyPesa is an all-in-one business automation tool. From sales marketing, marketing automation or customer support. With the devotion to help Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics, easy-to-interpret dashboard make it ideal for you.


The CRM aids businesses to get prospects, insights, converts more leads to become customers and manages with customers across several channels. At the same time, they go through the selling process.


The Best Sales And Marketing Software In Africa



MonkeyPesa possesses an email marketing service in Ethiopia that helps you build an email list. You can use your email marketing service to manage your email list in one place. It will also allow you to create email campaigns and send them to your email list at once. Furthermore, the software will enable you to create a lead magnet incentive. You can create several lead magnets like free books, free courses, free trials. This helps to draw more people to join your email listing. Thus, email marketing opens up room for meaningful conversations with meaningful people interested in your business.


The services offered include; Sales pipeline management which helps companies to sell faster and get more prospects into the business. The invoicing and billing system allows track time, generating invoices, Pro-forma invoices, quotes, and getting much more money faster. And the real estate system helps real estate companies to acquire property, landlord management, tenant and the necessary automation.


MonkeyPesa CRM Features:

  • Team collaboration

  • Contact management

  • Pipeline management

  • Data security

  • Insights, analytics and reports

  • Human Resource and payroll

  • Inventory and stores

  • Bulk SMS and emailing

  • Sales Automation

  • Marketing Automation

Accessible Communication is a giant step into maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and reduce business expenses.



A closed buyer is just as vital as a new lead. MonkeyPesa CRM allows you to create changes based on a prospect’s information, schedule calls for them at any point in time, take notes based on our interactions, and easily save and organize that data for future use. In a nutshell, you are moving a sales lead, or prospect from one stage of your sales funnel to the next.



The MonkeyPesa CRM allows you to add contacts manually or upload files. Because the goal is to have streamlined communication in the sales process, you do not have to open another platform to make calls with your clients and prospects. The dashboard enables calls. In addition, all these interactions are captured in case you need to make clarifications and references.


2. Sender

Sender is a free email marketing tool with features that take deliverability first hand. The software allows you to have stunning newsletters irrespective of HTML knowledge. The software allows you to create customized templates with images, videos and texts. Furthermore, you can freely personalize your newsletters for each client. This doesn't only help to draw their attention but also creates a bigger impact.


Sender has excellent analytics features which allow you to track the actions of your clients; for instance, it lets you know who opened emails or who clicked on the links.

The software also allows making up accurate client profiles depending on the subscribers’ actions. This helps you improve and find strategies for getting better offers for customers.



Sender favors eCommerce and small business marketing due to a user-friendly experience, interface and features that automate processes. This helps to boost the rate of email marketing response.


Sender features include;

  • contact management

  • autoresponders

  • abandoned cart email

  • sign up forms

  • mobile apps

  • click map

  • email scheduling

  • predesigned email templates

  • drag and drop editor

  • list segmentation

  • spam check

  • drip campaigns, and many more.

Sender pricing details; $11 is a monthly subscription with about 5000 subscribers and 60000 emails per month. Prepaid is for $36, while a large plan is availed upon request. However, a free plan allows up to 2500 subscribers and 15000 emails per month.


3. Freshsales

This software is run by Freshworks and is best meant for small, medium and large enterprise businesses. Freshsales has inbuilt tools you need to manage your business, for instance, in-built phone and email, dashboards, customizable visual reports, visual deal pipelines, intelligent workflow automation, artificial intelligence based on lead scoring. Some of the features of Freshsales include; sales sequences, integrations, territory management, deal management and many others.



Freshsales puts all your prospects/leads’ information in one central place to accelerate performance and sales by following up on conversations, demographic information attachments, tasks, and appointments. In addition, Freshworks employs AI automation to boost teamwork, enable communication, chat with leads, know your customers’ behavior and close deals.


Freshsales integrates with; Pure360, LeadsBridge, MSB, Docs, 3CX, Microsoft dynamics 365, Hubspot CRM, Mailchimp, Freshdesk and many more.


Their billing rates are; growth is for $15 per user per month, pro goes for $39 for each user per month, while enterprise goes for $69 for each user per month, but there is also a free version for trial.


To improve your revenue through marketing and sales, you need to boost your email marketing campaigns. Email marketing promotes customer service, which improves retention. This comes along with continuous support.


Freshsales, email marketing software, improves a company's revenue through context-driven sales. The email marketing software has inbuilt tools, for instance, phone and email, dashboards, customizable visual reports, visual deal pipelines, intelligent workflow automation, artificial intelligence based on lead scoring. The tools help you manage customer relationships better. In addition, the email marketing software allows customization of client engagements which eases the sales cycle and promotes the growth of the business.


Freshsales include; sales sequences, integrations, territory management, deal management, bulk emails, formula fields, mobile app, email integration, sales analytics, sales sequences, workflow automation, sales activity management, multiple sales pipeline, web forms and more.

The software gives you a complete view of customers' interactions to deliver a personalized experience. This allows you to close deals faster with a 360-degree view of your customers. In addition, the software promotes efficiency by aligning the sales process since most time-consuming activities are automated and more time is spent on selling.

Freshsales, email marketing software, reduces business costs due to automation, boosts adoption, is more straightforward to use, is easy to implement, and boosts employee morale to deliver.

Freshsales gathers all the essential customer information and details under a single depository to make it accessible. In addition, Freshsales email marketing software uses AI automation to boost teamwork, enable communication, chat with leads, understand customers’ behavior and close deals.


4. Pipedrive

The most friendly and easy-to-use sales software planned to go well with small and medium businesses. It is designed with the most trusted features to aid you in administering your business and envisage the sales pipeline and the sales activities to prioritize. Chatbots and webforms are some of the features of Pipedrive to help you monitor and manage leads. Considering the features of Pipedrive, here are some of them;

  • Monitoring communication through calls and emails

  • Scheduling meetings

  • Saving time

  • Activity reminders like open API and webhooks

  • Security reports and insights.

  • Pipedrive easily integrates with other tools, for example; salesforce, HubSpot, and Zoho.



Additionally, Pipedrive tracks and organizes sales activities hence efficiency and effectiveness.

Pipedrive offers a free trial. An essential package goes for $15 per month; an advanced package is for $29 monthly; a professional package goes for $59 monthly, while an enterprise package goes for $99 per month.

Why should you use Pipedrive?

  • It puts all your contacts, emails, calls, deals in a central place, making it easy to access

  • It helps teams work efficiently since it speaks to business needs

  • Gives access to customer reporting tools. There are more advantages of using Pipedrive sales software; you need to try it.

  • Promotes efficiency via the visual representation of the entire deal process


Pipedrive features include;

  • Monitoring communication through calls and emails

  • Scheduling meetings

  • Saving time

  • Activity reminders like open API and webhooks

  • Security reports and insights.

Pipedrive easily integrates with other tools, for example; salesforce, HubSpot and Zoho.

Additionally, Pipedrive tracks and organizes sales activities hence efficiency and effectiveness.

Pipedrive pricing: the software has a free trial. There is a monthly or annual subscription provision depending on what you want for your business. An essential package goes for $15 per month; the advanced package is for $29 monthly, the professional package goes for $59 monthly, and an enterprise package goes for $99 per month.

Why should entrepreneurs consider Pipedrive?

  • It puts all your contacts, emails, calls, deals in a central place, making it easy to access

  • It helps your teams work efficiently since it speaks to business needs

  • Gives access to customer reporting tools. There are more advantages of using Pipedrive email marketing software; you need to try it.

  • Promotes efficiency via the visual representation of the entire deal process


5. SendPulse

SendPulse is multi-channel marketing software with popular email marketing features. The software has professionally designed and customized email templates. The templates are designed using a drag and drop editor.


The software allows the automatic sending of customized emails to each client. The software has a feature that helps you identify valuable subscribers. Additionally, the software helps to clearly analyze open and click rates for each client's read and unread emails.



SendPulse allows you to set replaceable text fields that can personalize emails by name, gender, age, date of birth and the job one does.


SendPulse features include;

  • CRM

  • chatbots

  • segmentation

  • turning prospects into paying customers

  • subscription forms

  • landing pages

  • web push notifications

  • SMS

  • Emails

  • drag and drop editor

  • email templates

  • landing page builder

  • email campaign reports and analytics

  • A/B testing and more.

SendPulse pricing details; Standard goes for 6.40 per month; Pro goes for $7.68 per month, while Enterprise goes for $10.75 per month.






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