Email marketing, quite simply put, is the act of sending commercial messages, typically to a group of people using Email. In other words, every email sent to a potential or current customer can be considered email marketing.
It involves using email to send adverts, request business, or solicit sales or donations. Email marketing commonly seeks to achieve one or more objectives, i.e., building loyalty, trust, or brand awareness. The term usually means sending Email messages to enhance the merchant’s relationship with current or previous customers encouraging customer loyalty and repeat business.
To know how email marketing works, it’s essential to understand the different aspects of marketing with email. The elements include; subject line, body copy, design, Call-To-Action, relevance, offer, landing page and timing.
How does email marketing work for fintech?
Email marketing is essential for fintech. However, if you opt to start using email marketing to grow your business, it’s necessary to understand how it works.
For email marketing to work, prospective customers have to connect with the fintech business through email addresses.
1. Asking and requesting website visitors.
This requires having an email subscription form that allows visitors to leave their email address details so that you can invite them to subscribe to your email list. In addition, you should be in a position to explain expectations to visitors upon subscription.
2. Encourage visitors and subscribers to share.
Encouraging website visitors to share and forward the email with other people is equally important as having new subscriptions. You can ask website visitors and subscribers to forward email messages to other people. These could include friends, family members, colleagues and associates.
3. Give out offers.
To generate more subscribers, you can choose to send and offer complimentary white papers, e-books, and other resources to new subscribers.
How to get started with email marketing
Social media can be one of the best promotional platforms to get to market their fintech. But there is more content shared on Facebook and Twitter; your influence on your followers is always on a decline. According to Buzzsumo, facebook’s reach to its users has fallen. So now you have to pay to boost each post you publish and get a few likes or clicks. This makes you wonder if it's worth your time and money.
There are four steps on how to get you started with email marketing.
1. Choose the right marketing service
Building an email list does not mean you have to collect Emails one at a time and send emails to subscribers one at a time. Instead, there is an email marketing service that does the job for you. You can use your email marketing service to manage your email list in one place. It will also allow you to create email campaigns and send them to your email list at once.
2. Install an email option-plug in
Once you have a marketing service to your toolkit, you can start collecting emails from your blog. All you need to do is install an email opt-plug, and then you can set up pop-up messages, embed an opt-in form, and create welcome points to ask your website visitors to sign up for your email listing.
3. Create a lead magnet
People value their Emails. It's part of their private lives, and frankly, no one wants to receive useless emails in their inbox. Therefore, they will hesitate to subscribe to your email list. Your website visitors will only subscribe to your email listing if there is something important to them. That is why you need to put up incentives to compel your website visitors to give up their emails [It's just like business]. This incentive is called a lead magnet. You can create several types of lead magnets like free books, free courses, free trials. This helps to draw more people to join your email listing.
4. Build a landing page
This step is optional but recommended. When you’re a valuable lead magnet, you can create a landing page to showcase your offer and convert your visitors into lead magnets. For example, you can share your link to your landing page on your social media and a link from your guest post to drive emails to your landing page.
Like much building a successful fintech, growing an email list also takes time, so you should not expect 1000 subscribers overnight.
Tips on Email marketing
1. Design your emails
When designing your email, focus on your message, and keep your message straightforward. We suggest you lay out all the elements of your campaign hierarchy by putting your most important information or the mail takeaways at the top such that people keep reading your email if they have a short time.
2. Encourage your readers to reply
Unlike direct email, email marketing opens up room for meaningful conversations with meaningful people interested in your fintech business. Just throwing information to leads and clients is a waste of time, so you always make sure you always focus on these three;
Irresistible lines: speak to the reader directly and promise them something that stands out from the other inboxes.
An entertaining and distinctive voice; Just because readers open your email does not mean they are quickened to delete it. Always make sure that your message is coming from a real person who cares.
Targeted content; segment your content according to your demographics, making it easier to create a message that resonates with your reader's needs.
3. Make email mobile-friendly
One of the first things you do when you wake is to check your social media, including email. 40% of people check their emails on their phones. So if you're not doing this, you're missing out on clicks.
4. Make it easy to unsubscribe
It sounds like you're cutting off the conversation by giving the client a chance to move out. But, if the user wants to remove your emails and can't do it quickly, they will flag it as spam, which will cause you problems.
5. Track your data
Your results may not all have to do with your platforms and content. Keep a close eye on your data, keep a close eye on your data, like how many emails are deliverable or at what time people open their emails. These little observations will tell you the performance of your email performance.
6. Don't overwhelm your subscribers.
With all these tips, you may not want to overwhelm your subscriber's inboxes with marketing messages about everything you offer. They may get annoyed and unsubscribe.
7. Provide Value
Email marketing all comes down to your audience. Always keep something in your readers' minds about your fintech, whether it's educational information about your industry, operational messages about your service, or marketing messages about the products you offer.