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Until the second quarter of 2020, WhatsApp was the most downloaded and most popular application globally.
TikTok and the coronavirus pandemic are responsible for its unseating. Still, it was downloaded a huge 96 million times in February 2020.
The platform boasts more than 2 billion users and slowly inching towards the king of social media, Facebook. As of 2019, Facebook had 2.45 billion monthly active users. The risks are equal and a reward for early adopters with all the explored platforms.
The numbers herein are a marketer's dream come true. The reach is immense, and this should prompt you to consider WhatsApp marketing deeply.
WhatsApp penetrated the social media sphere so comfortably representing messenger apps, and there are around 2.26 billion users open either Whatsapp, Facebook, Messenger or Instagram daily.
The application has faced its fair share of usage blockage worldwide, in China most popularly, but it still soars.
What are the differences between WhatsApp and WhatsApp Business?
WhatsApp Marketing is now a healthy option in marketing strategies because interaction and communication don’t stop. More than 65 billion messages are currently being sent daily via WhatsApp. And the transmission is not all leisure and gossip; there is a business too.
According to Nielsen’s Facebook Messaging Survey, 67 percent of mobile messaging app users said they expect to use chat more for communicating with businesses over the next two years. Fifty-three percent of the users said they are more likely to engage with and shop for a company to which they can send a message.
What are the WhatsApp Business profile features you won’t find on regular WhatsApp?
Businesses flourish when owners keep a smooth communication channel with their clients and customers. WhatsApp Business provides you avenues to enhance this communication.
Business categories.
Business hours.
Business address.
A link to your website.
Your catalog.
Labels
Greeting messages
Away messages.
Greeting Messages
Customers love to feel wanted. So the greeting feature on WhatsApp Business lets business owners set a greeting message for whenever a client interacts with your business over WhatsApp.
Away messages
It is a conscious decision to know that you will not be available to communicate on WhatsApp as a business owner. With this feature, you can set a message for your clients, letting them know you are offline but will cater to their needs as soon as possible.
Labels
Being well-organized is a critical factor for any business that wants to succeed in the long run. The labels feature within WhatsApp Business helps you keep your account neat. You can assign different labels for each chat and allocate them in various colors. This will help you track your orders, generate leads, and keep your WhatsApp Business account in check.
Product Catalog
This is an online storefront for your business. You can add product names, photos and pricing to enable clients to browse through and make purchasing decisions.
Business Profile
Your business profile is upgraded from WhatsApp's primary profile photo and name. With WhatsApp Business, you have a cover photo, location, link to your website and product catalog.