• Ssemujju Lewis E

CRM For Business In Nigeria

A good CRM helps run a successful business, from small to large companies. Running a successful business includes; managing customer interactions, automating sales and marketing tasks, handling customer data, managing partners, fostering employee relationships, providing customer support, and easy access to business information and good quality software.


Monkeypesa is giving you guidelines for choosing the best CRM software in Nigeria;

  • It should be easy to use

  • Contact management should be in line with your customer’s needs

  • Your CRM should be customized to your business needs

  • You should be able to report all the kinds of data you collect from customers

  • Should automate sales processes and integrations

Choosing to use CRM can transform your business. CRM boosts your sales by helping you understand your customers, how to keep and maintain them, and putting optimal processes for your sales reps and lead scoring.


So, why do businesses in Nigeria need to use CRM?



1. Increases productivity

A good CRM can increase your profitability by streamlining administrative processes in your sales, marketing, and service divisions and letting you focus on building and maintaining customer relationships. Without the support of an integrated CRM solution, you may miss growth opportunities and lose revenue because you’re not optimizing your operating processes or making the most of your customer relationships or sales leads.


2. Customer Retention

Because companies want to keep sales going and increase productivity, customer retention is one of the essential aspects. An easily accessible view of a customer’s daily interactions makes it easier to anticipate issues and deal with complaints. Knowing customers’ problems and finding solutions is one of the most significant assets in customer retention.


3. Customer behavior

The time for traditional methods of banking and investing is long past. Customers expect rapid service delivery from their service providers via numerous communication channels and want their preferences to be known and remembered. In addition, they demand to be presented with content, offers, and services consistent with their specific tastes and requirements. A CRM system takes charge of delivering just the kind of content that individual customers like.


4. Boosts Sales