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  • Writer's pictureSsemujju Lewis E

CRM For Business In Nigeria

A good CRM helps run a successful business, from small to large companies. Running a successful business includes; managing customer interactions, automating sales and marketing tasks, handling customer data, managing partners, fostering employee relationships, providing customer support, and easy access to business information and good quality software.

Monkeypesa is giving you guidelines for choosing the best CRM software in Nigeria;

  • It should be easy to use

  • Contact management should be in line with your customer’s needs

  • Your CRM should be customized to your business needs

  • You should be able to report all the kinds of data you collect from customers

  • Should automate sales processes and integrations

Choosing to use CRM can transform your business. CRM boosts your sales by helping you understand your customers, how to keep and maintain them, and putting optimal processes for your sales reps and lead scoring.

So, why do businesses in Nigeria need to use CRM?

1. Increases productivity

A good CRM can increase your profitability by streamlining administrative processes in your sales, marketing, and service divisions and letting you focus on building and maintaining customer relationships. Without the support of an integrated CRM solution, you may miss growth opportunities and lose revenue because you’re not optimizing your operating processes or making the most of your customer relationships or sales leads.

2. Customer Retention

Because companies want to keep sales going and increase productivity, customer retention is one of the essential aspects. An easily accessible view of a customer’s daily interactions makes it easier to anticipate issues and deal with complaints. Knowing customers’ problems and finding solutions is one of the most significant assets in customer retention.

3. Customer behavior

The time for traditional methods of banking and investing is long past. Customers expect rapid service delivery from their service providers via numerous communication channels and want their preferences to be known and remembered. In addition, they demand to be presented with content, offers, and services consistent with their specific tastes and requirements. A CRM system takes charge of delivering just the kind of content that individual customers like.

4. Boosts Sales

Through CRM, salespeople can quickly determine their progress through individual teams by approaching clients one-on-one and getting feedback about the products and services they offer and how best they can improve them. They can also understand their performance more by measuring it during campaigns and finding more information about what can be done. This helps the entire company, which helps to achieve the estimated goal or target.

5. Improves communication

CRM eases communication. While communicating with each client individually seems hectic, CRM does it easily with automated processes. In addition, CRM aligns your clients' communications based on their interests; therefore, communicating with them becomes a little easier.

Use MonkeyPesa CRM today.

MonkeyPesa is an all-in-one sales, marketing and customer support software for fast-growing African companies. It provides all the sales and marketing tools your business needs under one roof. The MonkeyPesa CRM aids businesses in getting prospects and insights, converting more leads to become customers, and managing customers across several channels. At the same time, they go through the selling process.

Monkeypesa pricing starts from $14.99 per user, billed monthly. It integrates Email, SMS, social, and push notifications under one powerful CRM to ease marketing and sales automation for small and medium enterprises.

The best bit about the platform is that Marketing automation is available even on the smallest package.

The platform is used mainly by businesses in Africa and is one of the dominant players on the African continent. Therefore, it is ideal for scaling mid-sized fast-growing companies.

Advantages of MonkeyPesa
  • All features are available on all packages.

  • Marketing and Sales Automation are available with all packages.

  • Ideal for small and medium enterprises.

  • Integrates with local African SMS providers, allowing you to send SMS messages to clients in your country, the rest of Africa and the world.

  • Integrates with Africa's local voice call providers. Dial directly from the browser.

  • Flexible integration with several Ecommerce platform providers in Africa and beyond.

  • It has a native CRM integration that unifies sales, marketing and customer support data in one place.

Other MonkeyPesa Features:
  • Team collaboration

  • Contact management

  • Pipeline management

  • Data security

  • Insights, analytics and reports

  • Human Resources and payroll

  • Inventory and stores

  • Bulk SMS and emailing

Automate your workflows with Monkeypesa to increase your team's efficiency, reduce the errors in repetitive tasks and boost your team's productivity. MonkeyPesa possesses an email marketing service for SMEs that helps you build an email list. You can use your email marketing service to manage your email list in one place. It will also allow you to create email campaigns and send them to your email list at once.

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