Marketers put a lot of effort into their work to yield results. A well-coined email copy needs to be doing its intended job. Opened, read and converted. Contrary to popular belief, email marketing is still here to stay.

Email marketing is one of the digital marketing trends to watch out for in 2022. Privacy, customization and automation have made email marketing a darling trend. Email gives a personalized connection and shows the recipient that you took time and thought about them. This makes the reader gain some glimmer of interest.

What is email open rate?

An email open rate indicates the number of subscribers that open up a particular email you send compared to your mailing list's total number of subscribers.

To use some Mathematics, if your subscriber list has ten subscribers and out of the 10 to whom your emails are sent, 4 open the emails, your open rate is 40%. An email is only counted as opened when one of the following occurs:

1. The reader enables images in your email to be displayed in the preview pane or a full view of the email.

2. The recipient clicks a link in the email.

Having an email subscriber list is one thing; whether the email sent are open or not is another thing. Your email open rate gives you a picture of how our email marketing strategy works out.

Tip To Improve Email Open Rate

1. Divide your email lists according to buyer persona

Segmenting and dividing email lists involves categorizing your audience according to their specific needs and interests. The audience can be categorized into different groups; for instance, if you have an audience that shares mutual interests, you can put them in their group. Most people open and read emails that serve and speak to their preferences. Having your audience categorized differently helps to draft different email newsletter lists so that you can share with different target audiences depending on interests.

How To Develop A Buyer Persona

Having multiple email newsletter lists for the different target audiences helps boost the subscription rate from the business website visitors. In addition, it is noted that sales representatives and marketers who used segmented campaigns improved revenue for the business by about 760%.

2. Write stellar subject lines

The email subject line will either be why your email opens and converts or not. A good email subject email will pronounce a successful email campaign. Conversely, you will gain nothing from your email marketing efforts with a poor email subject email. A good email subject line should be personal, relevant and inspiring curiosity.

Related: How To Write The Best Email Subject Lines

3. Prepare your email segments

When you write a well-prepared copy to your audience, the chances are high that you will have an email copy that converts. This, therefore, makes it relevant to segment your emails. Segmented emails fetch more clickthroughs than non-segmented emails. To have segmented emails requires you to start by segmenting your email contact list.

The segmentation criterion is usually defined by the type of the business and email marketing campaign objectives. Your email contact list can be categorized according to;

• Demographics

• Industry

• Client interests

• Source of lead

• Contest participation

• Sales funnel drop-off. These help you to segment your email contact lists accordingly.

Think through your customer's needs and wants and endeavor to include them in the email to motivate the reader to act on your message.

4. Run opt-in campaigns

You can craft an engaging opt-in email message and share it with your old and new contacts. You can then request your old contacts to opt in again and find a way to do away with those who no longer respond. You can choose to do away with the emails of those that don't respond.

All you need for your growing business are engaging and active contacts that can help you boost your deliverability rate and improve the chances of having your emails shared with contacts outside your current contact database.

5. Use CTAs

Compelling CTAs motivate recipients to convert. Research shows that clients respond more quickly when short and straightforward words seduce them to take action. CTAs words include; get, order, buy, start, download, sign up here, etc. These usually compel recipients to take action. CTAs that show consumer benefits also improve conversions. These words include; free, personalized and complementary. Call to Action words to add to your recipient's email message should;

• Boost and improve conversions with singular and prominent CTAs

• Use action words to motivate clicks

• Include a color contrast and an easy-to-click CTA button to click more customers.

6. Align your email copy and the subject line

Ensure that your subject line and body text are consistent and avoid unnecessary email content. Aligning your subject line and body text by ensuring consistency earns your customers' trust. Remember to keep your business reputation by writing what your business can offer. Trustworthy messaging and emailing drives traffic into your sales funnel.

Take home critical points on how to align your email copy and the subject line;

• Do a writing draft of your subject line after completing content

• Keep consistent in your messaging and trust your sales funnel

• Don't create an overwhelming compelling subject line

7. Be personal in your email messages

Most recipients hate being spoken to in a mass. Being personal in your email messages gives the message a tone of friendliness. To make your message appear unique, you have to consider using words like; you, us or me. That kind of tone makes the message appear like it's coming from an individual and targeting the receiver.

Email messages that appear personal seem to invite customers to take action. This makes them think that you are interested in their likes and preferences, making them feel special. Don't make your email messages look corporate, write your messages like you are talking to your customers in person. This will become easy for you to connect with them.

Tips to help you write and ensure personal email messages for your customers;

• Use plain language while talking to leads.

• Use words that make the text appear personal, like me, you or us

• Make an emotional connection with masses of email contacts.

8. Customize your emails

Giving an email a personalized connection shows the recipient that you took time and thought about them. This makes the reader gain some glimmer of interest.

Including the recipient in the email improves the reader's trust and motivates them to act, making nurturing easy.

Take-home tips for personalizing emails to recipients;

• Add your first name

• Send messages as an individual and not a company

• Put up email gated landing pages to collect customer names and data

• Customize your automated triggered emails.

Getting a chance to interact and exchange with a customer is an opportunity to showcase your product and speak to a potential buyer. In addition, adding your names to the email message gains trust and confidence. This could help you elongate your conversation with a client and finally convince them to make a sale.

About Email Marketing With MonkeyPesa CRM

MonkeyPesa is an all-in-one business automation tool. From sales marketing, automation or customer support. With the devotion to helping Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics, and easy-to-interpret dashboard make it ideal for you.

The CRM aids businesses to get prospects, insights, converts more leads to become customers and manages customers across several channels. At the same time, they go through the selling process.

The Best Sales And Marketing Software In Africa

MonkeyPesa possesses an email marketing service that helps you build an email list. You can use your email marketing service to manage your email list in one place. It will also allow you to create email campaigns and send them to your email list at once.

Furthermore, the software will enable you to create a lead magnet incentive. You can create several lead magnets like free books, free courses, free trials. This helps to draw more people to join your email listing. Thus, email marketing allows meaningful conversations with meaningful people interested in your business.