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Text Marketing (SMS Marketing) is a forgotten art amongst many, but those that have stuck by it are reaping the fruits of a very cheap and direct form of marketing.
SMS marketing is the practice of sending marketing messages by text message. It is a kind of opt-in marketing where customers subscribe to get the information.
The abbreviation “SMS” is for “short message service. This communication might be a one-on-one conversation between staff members and customers. It could be an automated text triggered by a customer action, or it could even be part of a mass text sent to a group of customers who have opted in to receive texts from your business.
SMS Marketing Software
MonkeyPesa is an all-in-one messaging software, gathering all your customer service messaging—from SMS, social media, WhatsApp, into one inbox.
Accessible Communication is a giant step into maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and even reduce business expenses.
Social Media is a very relevant tool of sales and marketing today. Every passing day, there is a new social media channel your clients and prospects sign up for. MonkeyPesa provides a centralized location for all your social media interactions — tweets, posts, reels, videos, comments, replies, Direct Messages.
5 Creative Text Marketing Ideas Your Business Will Benefit From
1. Welcome Texts
Everyone loves a good welcome message. Customers want to feel valued when they come into contact with your business. So on top of that welcome email, escort it with a warm, welcoming text. Text marketing works wonders seeing as SMSes and texts boast a high message open rate. The average open rate of a text message sits at about 99%, with 97% of messages being read within 15 minutes of delivery.
2. Thank You Messages
Gratitude is a must. Be appreciative of the support you are getting from your clients. This builds an unseen bond of trust between the customer and the business because they see you value their support. This can result in referrals. Referrals are often overlooked despite being a reliable source of high-quality lead generation and, as part of your sales process, can help salespeople establish trust. A happy customer can easily refer others to you for business.
3. Birthday Messages
Get personal with your clients. While asking for details on how to contact them, be sure to ask for dates of birth. When these days come around, send them messages to celebrate them. Giving the customer a personalized connection shows the recipient that you took time and thought about them. This makes the reader gain some glimmer of interest. Including the recipient's name improves the reader's trust and motivates them to act, making nurturing easy.
4. Surveys and polls
Customer Satisfaction is vital. Use texts to send surveys to your customers about your business and get their feedback. Customer satisfaction (CSAT) reflects customers' sentiments regarding interacting with your brand. It measures how happy or unhappy customers are with a company's products, services, or experience.
When a brand's delivery and usage meet a customer's expectation, that's a recipe for success. Unfortunately, the reverse is also true. The easiest way to find out the customer's impressions is by conducting CSAT surveys.
5. Share How-To videos
More often than not, customers find hardship in using products and services. So, based on your Frequently Asked Questions, share videos that show how to use some products and services. This gesture shows that you care for the customers' comfort and are trying to get ahead of the problem.
