Contrary to popular belief, email marketing is one of the best-selling methods. As a result, email marketing is essential for small businesses because of the budget wiggle room. However, if you opt to start using email marketing to grow your business, it’s necessary to understand how it works.
For email marketing, prospective customers must connect with the business through email addresses.
What is email marketing?
Email marketing is one of the marketing forms entrepreneurs use to get more return on investment from marketing and sales. Research reveals that for every $1 spent on email marketing, you get $38 in return. In addition, the current statistics show over 1.5 billion active email users, which could be potential customers.
Email marketing, quite simply put, is sending commercial messages, typically to a group of people using email. In other words, every email sent to a potential or current customer can be considered email marketing.
It involves email sending adverts, requesting business, or soliciting sales or donations. Email marketing seeks to achieve one or more objectives, i.e., building loyalty, trust, or brand awareness. The term usually means sending Emails to enhance the merchant’s relationship with current or previous customers encouraging customer loyalty and repeat business.
Research shows that email marketing campaigns achieve an engagement rate of 22.86% compared to a 0.6% social media engagement rate. Email marketing is one of the most important marketing strategies and forms entrepreneurs should consider to reach the target audience.
The best examples of emails you should be sending
1. Welcome Emails
Everyone loves a good welcome message. Customers want to feel valued when they come into contact with your business. According to the campaign monitor, Open rates for welcome emails are, on average, 50%. This means that, compared to standard newsletters, they are 86% more effective. That's a good number.
A welcome message is an excellent way to make a stellar first impression. It is a significant first step to building a solid relationship. Subscribers who read an initial welcome email will read 40 percent more content from a sender over 180 days. In addition, welcome emails have higher open rates and clickthrough rates than standard marketing emails.
2. Thank You Emails
Gratitude is a must. Be appreciative of the support you are getting from your clients. This builds an unseen bond of trust between the customer and the business because they see you value their support. This can result in referrals. Referrals are often overlooked despite being a reliable source of high-quality lead generation and, as part of your sales process, can help salespeople establish trust. A happy customer can easily refer others to you for business.
3. New Content Announcement Emails
These new content announcement emails are a darling for many marketers. This is where you announce your next sale, ebook, webinar, coupon, or free trial. If it's a hot product or service, spread the good news.
Adding a Call-to-Action statement like a subscribe option speaks to people and enables them to subscribe to your email list, expanding your network with more people opting in. Ensure the message is brief and the CTA is visible enough.
4. Email Newsletters
Developing an email newsletter list is a good marketing strategy to get you heavy conversions are once done as annual practice. An email newsletter list is a robust list of people you send emails to.
You can choose how often you will publish the weekly, bi-weekly, or monthly newsletters. In addition, the newsletter provides other curated materials, tips, and other than your products and services. This is valuable information to subscribers.
5. Seasonal Campaign Email
Your customers observe plenty of holidays around the year, from Valentine's Day to Easter, Eid, Thanksgiving, Christmas, etc.
Running email marketing campaigns amongst your existing clients is one of the most excellent ways to drive sales for your business. You can email marketing campaigns to your existing customer base and encourage them to make some purchases.
It is crucial to segment your database when you use email marketing. This lets you send only relevant information to your customers, improving conversions, clickthroughs, and open rates.
6. Video emails
Using videos to deliver a message is one of the best ways of communicating with people. In addition, videos allow you to market your business products and the brand(s). According to research, video marketing increases average order value. Studies show that 64% of clients say that watching marketing videos influences their buying decisions.
Wistia performed A/B testing on their email marketing campaigns and discovered a 21.52% increase in clicks from image to video thumbnails.
7. Feedback and Review Request Emails
Customer Satisfaction is vital—email marketing to survey your customers about your business and get their feedback. Customer satisfaction (CSAT) reflects customers' sentiments regarding interacting with your brand. It measures customersunhappinessness or unhappy with a company's products, services, or experience.
When a brand's delivery and usage meet a customer's expectation, that's a recipe for success. Unfortunately, the reverse is also true. The easiest way to determine customer impressions is by conducting CSAT surveys.
You can provide freebies for customers who contribute to the reviews. Giving free offers to customers makes them happy. To offer gifts, choose those that aren't expensive/ won't cost the business a loss and need no shipping costs.
8. Cart abandonment email
You can use email marketing for shopping cart abandonment reminders to boost and improve sales. When clients put products in the carts and then leave your site without making a purchase, you should send an abandoned cart email. You can entice them to complete the purchase process by including discounts.
9. Lead Nurturing Emails
Lead nurturing emails help the marketer and sales teams understand their clients better. These emails contain content such as blog posts, webinars, eBooks, or discounted service offerings. These emails can also inform your customer about what’s happening within your organization and what you are offering.
This is inbound marketing 101. Inbound marketing is all about creating relevant information to the client’s needs, what they expect from you, what they want, and what you have to deliver—this kind of marketing aids clients in defining your business.
10. Transactional Emails
A transactional email is sent to a customer, triggered by a specific action. For instance, eCommerce sites send transactional (thank you) emails after a purchase.
Have you received a confirmation email before with the message approving that you have registered for a webinar, bought a book, or booked a flight? That's a transactional email. For the client, a transactional email is a confirmation and notification that action has been completed.