10 Types Of Marketing Emails You Should Be Sending
Contrary to popular belief, email marketing is one of the best ways to sell. As a result, email marketing is essential for small businesses because of the budget wiggle room. However, if you opt to start using email marketing to grow your business, it’s necessary to understand how it works.
For email marketing to work, prospective customers must connect with the business through email addresses.
What is email marketing?
Email marketing is one of the marketing forms that entrepreneurs use to get more return on investment from marketing and sales. Research reveals that for every $1 spent on email marketing, you get $38 in return. In addition, the current statistics show that over 1.5 billion people are active email users, which could be potential customers.
Email marketing, quite simply put, is sending commercial messages, typically to a group of people using email. In other words, every email sent to a potential or current customer can be considered email marketing.
It involves email sending adverts, requesting business, or soliciting sales or donations. Email marketing commonly seeks to achieve one or more objectives, i.e., building loyalty, trust, or brand awareness. The term usually means sending Email messages to enhance the merchant’s relationship with current or previous customers encouraging customer loyalty and repeat business.
Research shows that email marketing campaigns achieve an engagement rate of 22.86% compared to a 0.6% social media engagement rate. This makes email marketing one of the most important marketing strategies and forms that entrepreneurs should consider to get to the target audience.
The best examples of marketing automation
1. Welcome Emails
Everyone loves a good welcome message. Customers want to feel valued when they come into contact with your business. According to the campaign monitor, Open rates for welcome emails are, on average, 50%. This means that, compared to standard newsletters, they are 86% more effective. That's a good number.